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“How To: Create an Online Multimedia Clip Book with Agglom”

May 4th, 2009
by Christopher Lynn.
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You just had a rocking quarter, and now it’s time to create those quarterly reports.  But how do you show your client or the board all the work you’ve done?  You can’t necessarily put a Twitter account, a WetPaint Wiki, a Slideshare preso with almost a million views, 45 blog posts, a YouTube video and a community forum all in a paper clip book.  And delicious is just soooo, um, boring.  Today we’ll show you how you can use social bookmarking site Agglom to create and share online “slide shows” of links and web pages.

Last August, we started playing with Agglom after seeing Marshall Kirkpatrick‘s review and demo over at ReadWriteWeb.  Since we love to research but don’t always have time to read everything at in one sitting, we instantly fell in love with it.  Also, its visual browsing makes it more inviting than delicious’ text-based lists.

How it compares to delicious:

  • Both allow tagging, but Agglom let’s you put them into sets (Click image to enlarge)

Agglom one-ups delicious by letting you put your pages in sets

Agglom one-ups delicious by letting you put your pages in sets

  • View your sets as lists of thumbnails or as a slide show (Click to Enlarge)
View your saved pages as lists of thumbnails

View your saved pages as lists of thumbnails

Or you can view your links in a slideshow-like browser

Or you can view your links in a slideshow-like browser

  • Agglom also lets you play multimedia items like videos, podcasts and slideshares directly from the set list, so you don’t have to leave the site to check if that’s the video you want

You can play videos directly from the set list

You can play videos directly from the set list

  • Like delicious, there is a community.  Agglom, however, lets you form groups, kinda like FriendFeed.  Group members can post sets to the group

Besides creating a clip book, you can also use Agglom to:

  • Create presentations for new biz pitches of top hits
  • Create a directory of employee blogs, Flickr pages, etc
  • Create an industry top sites slideshow (like Todd Defren’s delicious strategy)
  • Reach out to existing groups and communities who are actively sharing information on the site

Here’s our 3 minute demo on how to bookmark a URL and create a slide show using Agglom. You can see that slide show here:

Check out my Agglom pages, here, including How to Make a Wind Turbine, Getting Started with Facebook Connect, and Top Must Have WordPress Plugins.

Have you used Agglom? How do you tink it stacks up to delicious? Let us know in the comments!

Posted in: Best Practices, How To, Marketing, New Media, Public Relations 2.0, social bookmarking.
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“Leave Comments on socialTNT with your Facebook Account!”

May 4th, 2009
by Christopher Lynn.
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Over the weekend, we implemented Facebook Connect. That means that if you already have a Facebook account, you can now leave comments on socialTNT just by signing in! If you like what you read on sTNT, share it with your friends!

Posted in: Uncategorized.

“The Associated Press is Outdated and Losing Relevancy”

Apr 16th, 2009
by Christopher Lynn.
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David Weiner and I had an interesting discussion yesterday on the importance of the AP (for the full discussion thread, click here). As most things do during a recession, the crux of the argument boiled down to cost; without the AP, most publications wouldn’t be able to globally staff all beats. Because we have an abundance of news sources, I’m not sure this is something modern news outlets should worry about. [Check out David's response: "The AP is Necessary and More Important Than Ever"]

Telegraph Key by photobunny on Flickr used under CC

Telegraph Key by photobunny on Flickr used under CC

Let’s take a quick trip back in time to the mid 1800′s. Before the AP came along, there was a scarcity of resources, and news was isolated by region. If a Chicago paper wanted to cover a story in Albany, they’d have to send a reporter. If they wanted to get the news from Europe, they’d have to send a reporter to New York City to meet the arriving ships. This meant two things: SLOW time to print and HIGH costs. With the invention of the telegraph, news could be distributed quickly–but costs to use the telegraph were still high. Trying to save money, editors formed associations to share resources and news stories.

SCARCITY is what the AP was founded to combat and their model reflects that. We don’t have that problem any more.

Up until 2001, I took pride in reading the Sunday New York Times from front to back. It was a ritual that took all day–and it was the only way to get a comprehensive look at the world. That all changed with the advent of Google News. Suddenly, not only could I see all the news stories at a glance, but I could also compare how various papers were covering the same story. Liberated from the page, I was no longer tied to any one news source. I canceled my subscription and haven’t gone back.

While this was going on, we started to see an increase in self-publishing tools. Suddenly anyone anywhere could write about anything they wanted. That means sites dedicated to someone’s hobby, trade, specialty, interest or neighborhood started popping up like wildflowers. BTW, these people work on a 24 hour cycle. So instead of a SCARCITY of news, we’ve got an OVER-ABUNDANCE of the stuff.

So how does a business model built on scarcity survive in a time of abundance? I don’t know. With the mixed messages coming from it, I doubt the AP does either. Instead of resiting change, the best way to survive is to acknowledge and embrace the diversification of the media and the decentralization of the news.

Unlike the AP, several news outlets are using this abundance to their advantage. The smart papers are enhancing their local coverage by adding more blogging and offering real-time updates through Twitter. Other outlets beef up their non-local coverage by partnering with top blogs.

I’m not advocating the fall of the AP. Instead, I’m celebrating the rise of citizen journalism and the decentralization of the news.  It’s also a challenge to news companies to not just adapt, but also innovate. [Check out one of my favorite blogs, Old Media, New Tricks, to learn ways newspapers are using social media tools to better reach audience.]

Do you think the AP is in crisis? What changes can it make to be more relevant? Let us know in the comments!

[Also, check out this article I wrote last year on the AP's Content Wars.]

Posted in: Citizen Reporter, Future of Media, New Media.

“20+ Ways to Fold Your Laundry Online: Social Media Tips for Packaged Goods Companies”

Dec 8th, 2008
by Christopher Lynn.
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What do these videos all have in common?

All but one of the above videos have had hundreds of thousands of views. Each video was made to share and educate. And there are tons of other videos with fascinating laundry advice, each with tens of thousands of views. Many of these videos were created by men to teach other men how to “impress women.” *sniff sniff* Nope, not dirty clothes. I smell a niche audience!

Imagine a scenario in which a laundry detergent or packaged goods manufacturer wants to target college-aged (18-24) and single bachelors aged 25-34.

In the era of new media marketing and PR, companies have to ask what they can do for their customers. What interests them? What are they searching for? What do they want to learn? How can your product or service fit into this equation?

Unless they had a parent who taught them how to do laundry, most guys go off to school with a limited knowledge of washology.  Since 70% of this demographic would give up TV over the Internet, it’s safe to say these guys are easier reached online–and no better way to build a relationship with them than through social media.

Here are a few ways a detergent company could engage with male college students and single bachelors:

  • As our quick search showed, there are plenty of opportunities to give laundry advice.  Set up a YouTube Channel with a weekly video series giving how-to tips on everything from folding clothes to getting out tough stains.
  • Extend this with a weekly “Ask Mom” segment where consumers can leave video questions on laundering needs. Perhaps even “Show Us Your Stain” segment where users upload videos of tough stains and “Mom” shows us how to get them out
  • Partner all of these with a blog to archive the tips and tricks (kind of like this but more conversational and not so one-sided).  Combine that with a blogger outreach program to target young men on sites like LiveJournal and WordPress, places where they are already talking about they day-to-day activities.

What packaged good companies have yet to learn is how to use social media to build relationships.  Instead of advertising on Facebook, try more listening, more give and less take.  Add value by becoming a resource and a trusted confidant to your customer.  Become a part of the community.  Most importantly, stay human.

What is some advice you would give packaged goods companies to more effectively use social media?

Posted in: Best Practices, How To, It's A Conversation, Public Relations 2.0, Social Media.
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“Three Killer Social Media Case Studies from SMC San Francisco”

Nov 20th, 2008
by Christopher Lynn.
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On Tuesday night, the San Francisco/Silicon Valley Chapter of the Social Media Club hosted a night of social media marketing and PR case studies. That’s right, six companies pulled together their best campaigns from the last couple months and threw them into PowerPoint presentations.  Some might call this a geekfest, we at socialTNT call it heaven.  All the presentations were amazing, but we’ve chosen some of our favorites to bring you notes from the front line.

Starbucks Gets Feedback From its Customers Through Online Community

MyStarbucks Idea Logo

Matthew Guiste, program manager for mystarbucksidea.com joined us live via Skype video from Starbucks HQ in Seattle. Like Dell’s Ideastorm, Mystarbucks.com is a community set up to increase communications between the company and their customers.  It serves two primary functions: to respond to the community and to review and promote ideas.  Customers join the online community to submit suggestions/comments and vote on others’ ideas.  There are also forums where customers can talk directly to Starbucks representatives (roughly 200  moderators) from departments like beverages, cards, food and Human Resources.

For Matthew, the biggest challenge has been maintaining engagement to keep visitors involved and excited.  Anyone can create a community, but creating sustainable activity takes work.  Starbucks handles this through six “pillars”

  • Visible Action
    • Starbucks has to show visitors that their ideas are implemented.  You have to show the community that their voice is being heard
    • To date, Starbucks has made approximately 50 changes based on customer suggestions.  Some of these include Splash Sticks and Gold Cards
  • Great discussions
    • Mystarbucksidea.com strives to be like a group discussion with the company. It also  encourages discussion between customers
  • Promotion
    • Ads and placards in stores that show this idea brought to you by community
  • New Features
    • Mystarbucksidea.com includes dynamic new features to keep customers engaged and interested.  One successful tool has been polls–like one asking: “If the barristas were able to have tattoos, would you still come”
  • New Geographies
    • Starbucks plans on adding other countries to the mix
  • New ways to use site to have people engage in brand
    • One upcoming feature will let customers with stores under renovations connect with employees so they can help decide things like what art, books and music will be included when their store opens

Since it’s launch in March of 2008, Starbucks has had these results:

  • 3 million unique visitors
  • 60,000 ideas submitted
  • 100,000s of comments
  • 460,000 votes
  • 2,500 moderator comments

LSF Interactive Launches Successful Viral Video Campaign for Hooman TV

Hooman TV Logo

David Peck, social media strategist at LSF Interactive, presented a case study around the promotion of a YouTube video.  The video, sponsored by Palm, was created by Hooman TV to get out the vote during the election.

LSF Interactive agreed upon on these objectives with their client for the video:

  • 3,200,000 views
  • 3000 comments

The campaign started with Facebook.  David and his team shared the video to their newsfeeds.  They also targeted political-oriented groups, posting a brief synopsis of the video and a link to the group walls.

The bulk of the outreach, however, was based in YouTube.  The team focused their efforts in a three pronged approach:

  • Active facilitation of conversation and discussion in the comments section
    • The team had around four moderators watching the comments on the video.  Whenever anyone commented, the managers commented back.  They disclosed their affiliation through their name
    • Because it really helped get conversation going, David believes this form of engagement was crucial to the success of the campaign
  • Daily modification of SEO terms to draw viewers from related videos
    • YouTube recommends videos based on the keywords.  Each day, the team looked at top political videos and matched the Hooman TV keywords to reflect the most popular on the relevant channels
  • Active engagement with blogs or sites who link back to the video
    • YouTube offers free stats and link data on each video you upload.  Using this information, the LSF team could track linkbacks and then comment on the blogs who have shared the video with their readers.
    • This active participation created more discussion around the video and also positioned Hooman TV as active members in the online community.

At the end of the campaign, LSF Interactive’s efforts yielded these results for their client:

  • Posts on blogs and sites like CNET, Yelp, Huffington Post and DailyKos (14,00 views from this site alone)
  • 5 million views
  • 3,692 comments
  • Video has 4.5 stars from 3,700 user ratings

Swirl Uses Social Media Outreach to Successfully Promote an Event

dwell-on-design-logo

Cory O’Brien and Bo Jacobson, both account managers at Swirl, presented how they promoted the Dwell on Design event for sustainable design magazine Dwell.

The team’s number one objective was to sell out the event.  Because they wanted to reach audiences and interact with them where they live, they chose to use a combination of Twitter, Facebook and blogger outreach to build their campaign.

Some obstacles the team encountered:

  • Since the event was located in LA, the blogger outreach would need to be limited to regional targets.  The team would need to check the location of each blogger to ensure they weren’t sending them irrelevant information
  • They were running an online campaign for an offline event.  The team would need to be sure to keep messaging clear and easy to understand
  • The client had a PR firm to promote the magazine. That PR firm had already claimed top tier bloggers

The team started by creating an online media kit to house all the digital assets.  Kinda like a social media newsroom, this repository became the place that bloggers could get anything they would need to build their story.  This included all the creative work like videos, photos, banners, widgets and slide shows.

The blogger outreach started with a listening phase.  Using technorati, blogpulse, blogcatlog and google blog, the team complied a list of blogs.  Before beginning outreach, the team vetted the targets using these qaulifying questions:

  • Does the blog cover events in LA or the Southern California region?
  • Does the blog focus on design? Have they covered Dwell Magazine in the past?
  • Does the blog cover sustainability?
  • Would they want information? Will they want to participate?
  • Will the promotions be fun for them?

The team narrowed it down to 200 blogs.  Some of their outreach included discounts to the event.

Since Dwell magazine already had a Facebook page, the team decided to create an Event page on Facebook.  The goal of this page was not to drive traffic outside of Facebook, but instead to serve as a central hub to point people in correct path.  This included schedules and other information to help people decide whether they wanted to attend.  The event page is also easy for people to share with friends and it shows up in people’s newsfeeds.

For Twitter, the Swirl team searched for people already talking about Dwell magazine.  Sometimes this role took on a more customer service slant.  During one search, they found a Dwell reader who’s subscription had ran out.  The reader was hesitant about renewing because he had questions about the sustainability of a print magazine. The team informed himt hat a digital version was available.  They also encouraged him to check out the event.

The Swirl team’s campaign ended with these results:

  • 15,000 tickets sold (sold out)
  • ongoing facebook community
  • Satisfied client

ROI was key to winning over the client.  The team presented their results in an Excel graph showing outreach with response at a quick glance.  They also showed a Facebook graph, denoting spikes when messages came out.

Hope these case studies gave you as many ideas as they gave me!  What other things would you have done in these campaigns to make them more effective? Have you run similar campaigns? Share your battle stories below!

Special thanks to Cathryn Hrudicka, Mike McGrath and Shashi Bellamkonda for great presentations!

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Posted in: Marketing, New Media, Public Relations 2.0, Social Media.
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“Will YouTube Decide Election? Candidates Videos By the Numbers”

Nov 4th, 2008
by Christopher Lynn.
1 comment
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Back during the primaries, socialTNT rated the social media strategies of the Democratic and Republican candidates.  Based on their adept use of these tools, we chose Ron Paul and Barack Obama as most likely to succeed. (John McCain got a “barely passing.”).  Has this changed?  Today, we take a look at the numbers and ask if YouTube will decided the next president of the United States. (Also, check out socialTNT’s look at our top election viral videos)

Barack Obama’s YouTube channel has 1818 videos. With almost 19 million channel views. The videos include speeches, candid interviews, family stories, user-generated fun videos, produced ads and videos that serve as instructional voters’ guides for key states.

Barack Obama YouTube Channel

Compare that to McCain’s channel: 330 videos with 2 million channel views. The content is mostly produced ads.

John McCain YouTube Channelel

In 1960, John F Kennedy and Richard Nixon squared off in the first televised presidential debate. For the first time, voters get to see the candidates instead of just hearing them through the radio. A TV-trained, tan, young and fit JFK sat alongside a tired, scruffy, old Richard Nixon.   JFK went on to win the election.

If their really is a generational shift, will Obama’s superb use of social media help him win the election? Will user-generated videos steer people’s votes? Or is it all just superficial friending with nothing behind it.  We will find out tonight.

NOW GET OUT AND VOTE!

Posted in: 2.0 Politik, Viral video.
Tagged: · · · ·

“Viral Videos of the Presidential Campaign 2008″

Nov 4th, 2008
by Christopher Lynn.
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While it may be too early to predict the next president, we can declare online video the winner of this year’s presidential election. (UPDATE: Check out socialTNT’s look at the YouTube channels for both presidential candidates and ask if YouTube will decide this election.)

This election started really early, making it the longest campaign season ever.  One of the first videos that stood out in this election was “Vote Different,” video created by an Obama supporter back in March of 2007.  The video has over 5.5 M views and mashes up Hilary’s overly-produced YouTube videos with the iconic 1984 Apple ad.

In June 2007, a scantly clad, busty, Mariah Carey-like young lady named Obama Girl puts up a video singing why she loves Obama.  The catchy song, “I Got a Crush…on Obama” features hip-hop beats and a sumamry of Barack’s platform.  This hot video received over 10 M views and landed Obama Girl spots on several new shows.

Not to be out done by an unknown, music mogul Will.i.am from the Black-eyed Peas created a music video.  “Yes We Can” samples Barack’s “Yes We Can” speech.  To date, the video has over 11 M views.

After the conventions, the videos started to get a little heated.  The below video of McCain-Palin supporters at a rally made national news.  It also shows the darker side of the election.

As election day approaches, it’s no surprise that the candidates competitive nature starts to heat up.  This video , “Obama McCain Dance Off,” highlights what happens when candidates step out from behind the podiums and go to battle.

What makes viral videos successful is their ability to resonate with the spirit of the times. In 2000, Budweiser created a “Wassup,” a commercial that became a catch phrase and the subject of many YouTube videos. In this next video, “Wassup 2008,” we see the guys eight years later.

What were some of your favorite viral videos from this year’s presidential election? Share in the comments!

Posted in: 2.0 Politik, Video, Viral video.
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“Stop Talking to Yourself: Tips to Better Corporate Blogging”

Nov 3rd, 2008
by Christopher Lynn.
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This was originally posted on interactive media and marketing news site iMedia Connection.

talking-to-myself by shootingstarr(is a blur)

Many corporate blogs fail because they forget two things:

  • A blog is not a traditional news publication. It didn’t spring from the ether. It’s a conversation.
  • A blogger is not a journalist. Journalists report facts. Bloggers connect and share.

So many corporate blogs make the mistake of trying to become a newsletter or an online news site. They are strict and regimented. Even worse, they are self-contained, only read and relevant to those within the company. No surprise, they don’t get a lot of traffic and no one links back.

Why? Cause they are talking to themselves. It’s like someone shut them in a room and they are just chatting away. Yes, some of what is said is good, but who’s gonna hear it?

You have to remember that conversations have two parts: listening and participating.

“We monitor what’s being said on other blogs. That’s how we figure out what to write in posts.”

BAD! To continue the room analogy even further, what you are doing is holding a glass to the wall, listening to the neighbor and then talking to yourself.

I’m not saying it’s bad to just lurk–what’s bad is to lurk and write. If you want to be a member of the blogosphere, however, you have to engage with it. That means that you should reply and respond to the posts you read. If you don’t want to write a comment everytime, that’s fine. Just link back to that post on your blog when you write something based on another idea you read.

You’ll start to become a member of the community. You start finding ideas out in the wild. You identify conversations, share them with your readers, and add your own idea to keep the conversation going. Then *you* will become a faciliator of conversation. You start to feel like a moderator–finding key points, asking relevant questions, and steering the conversation towards things you feel the audience will want to hear.

Eureka! You are a blogger, weaving the best of the web into something beautiful. You are a poet, telling stories of….data centers, micro-processors and networking solutions.

My name is Chris, and I will be your moderator.

[The above photo, "(40/365) Talking to myself..." by shootingstarr(is a blur) on Flickr, used under Creative Commons]

Posted in: Best Practices, Blogging, It's A Conversation.
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“Organize Your Online Life: Yoono vs Minggl”

Oct 31st, 2008
by Marie Williams.
4 comments
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Internet by transCam on Flickr

As social sites like Twitter, LinkedIn, Facebook and Digg become increasingly more important to PR pros, we will need one centralized location to manage our online identity.  Recently, we’ve been playing with the top candidates, Internet browser plugins Yoono and Minggl.  Today, socialTNT shares our findings, so you can find the right plugin to streamline your Internet life.

Making browsing and sharing your Web experience a breeze

As we fight to keep ahead of the trends and remain competitive with our peers, staying on top of online news and commentary is a definite must. I, like many others, use Google Reader for my news stream and del.icio.us as a bookmarking tool, but have also been using Yoono, a browser plugin for Mozilla and IE, to surf and share the Web in a more productive way. By using Yoono, you can:

  • Save links and snippets from the Web page including images, video, and quotes with Web Notes
  • Have your social networks, IM clients, photos and music accounts in one place (Yoono supports Facebook, Flickr, FriendFeed,
    Last.fm, Piczo, Twitter, AIM, GTalk, MSN, and Yahoo)
  • Chat with your friends within your browser and quickly share links, images, videos, and music
  • Easily share content with others across your social networking platforms

I’ve already started sharing relevant links with co-workers that relate to our client work.  It’s also incredibly useful when you’re trying to effectively catalog and share the barrage of information available to you on the day-to-day. Give it a whirl!

All your social networks at your fingertips

Minggl is another browser plugin that allows you to manage and access your social networks quickly and easily. A few of the standout features include:

  • Minggl’s browser toolbar allows you to go straight to your social networking profile, friend list, and mail, eliminating the need to enter the site URL or take multiple steps to get to where you want to go
  • Through Minggl’s “status blaster” you can universally update your status across your networks in one step – it supports Facebook, MySpace, LinkedIn, Twitter, Digg and Flickr, and there are plans to expand that list
  • Minggl Notes allows you to add private personal notes on friends’ social networking pages that only they can see – check out out the mockup of Bill Clinton’s profile below for an example of this in action

What I really like about Minggl is that it consolidates your social networking life so it is easy to stay active without spending a lot of time maintaining each and every network you subscribe to. For many of us, it’s no longer an option to get involved with social media tools, and Minggl helps cut down the “time suck” factor that often results.

Conclusion

If you’re looking for the most bang for your billable buck, I would recommend going with Minggl for your social networking needs. While Yoono’s interactive capabilities are a fun and admittedly useful way to surf the net and keep in touch with your network, Minggl’s unobtrusive service stays in the background until you need to access it, cutting down on its potential to go beyond the realm of productivity into time-killing territory.

Both plugins are still in beta mode, so all of this could change. In fact, today Yoono announced availability on IE7, as well as integration with iMeem and MySpace.  We look forward to watching both plugins closely as they continue to develop and add more functionality.

What do you think? Are you already hooked on one or the other? Let us know in the comments!

[The above photo, "Internet" by transCam on Flickr, used under Creative Commons]

Posted in: Best Practices, Product Review, Review, productivity.
Tagged: · · · · · · · · ·

“Company Buzz: New LinkedIn Application Tracks Twitter”

Oct 29th, 2008
by Christopher Lynn.
3 comments
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Flashback, last Fall: We couldn’t get on Facebook without playing a round of Scrabulous and Superpoking all our friends.  By Spring, however, we’d become tired of all the drivel and wanted something a little more utilitarian.  Today, professional social network LinkedIn answers our prayers by launching its own set of apps–for grown ups!

Unlike Facebook or MySpace, LinkedIn is putting the apps through a rigorous approval process to make sure that the apps are (surprise) professional.  The initial offering of ten productivity apps should prove useful for serious business folks.  Today, socialTNT takes a look at Company Buzz, one of the new LinkedIn apps that could become a powerful tool for PR and Marketing Pros.

Using Company Buzz to Monitor Conversations on Twitter

Twitter, Twitter, Twitter.  It’s truly the living web, a world where you can find what people are thinking about a product, company or topic in real time.  Company Buzz lets you search for key terms, shows you related terms that appear in Tweets with your search term, and graphs the volume of Tweets that mention your search term.  Take a look:

Company Buzz - top half

In the above screen cap, you can see the layout of the top half of the app.  In the top right-hand corner, you can see the list of search terms.  LinkedIn autopopulates your list with your company names.  You can remove these or add your own search terms.  In the screen cap, we’ve searched for McCain.  The query results are shown on the left hand side in traditional Twitter-feed style.

Company Buzz - Below Fold

This screen shot shows the app below the fold.  Here’s where the app becomes a little more robust.  In the top right corner, you can find “Buzz Words.”  Buzz words are words that are found in tweets mentioning your keywords.  These can be incredibly useful for finding related words you may not have associated with your original search terms.

The box marked “Trends” graphs out the number of Tweets mentioning your keyword.  This is good for reporting, especially for a launch or event.

When building your search, you may want to add multiple terms for one search.  Just click on “Manage” in the “Topics” box.  Then click on “Edit” next to the query you want to change.

edit-query in Company Buzz

Then just click “Add an another search term,” type it in, and hit save.

We found LinkedIn’s Company Buzz to be a great monitoring tool.  One of the major drawbacks was lack of conversation threading.  That’s why we still recommend Twitter Search for conversation tracking. This is still a great tool for trending and monitoring.

Other apps on LinkedIn we found useful were SlideShare, Huddle, WordPress and box.net.  Check them out yourself, or you can learn more about LinkedIn’s new applications on TechCrunch or in Co-Founder Reid Hoffman’s video, below.

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Posted in: Review, Uncategorized.
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