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	<title>Comments on: &#8220;How Media Relations Got Its Groove Back&#8221;</title>
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	<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/</link>
	<description>social media, marketing and PR tips, commentary and review</description>
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		<title>By: &#8220;The Blogos Are Right. Tech PR Must DIE!&#8221; &#171; socialTNT</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-747</link>
		<dc:creator><![CDATA[&#8220;The Blogos Are Right. Tech PR Must DIE!&#8221; &#171; socialTNT]]></dc:creator>
		<pubDate>Thu, 14 Aug 2008 17:36:07 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-747</guid>
		<description><![CDATA[[...] &#8220;The Blogos Are Right. Tech PR Must&#160;DIE!&#8221;  Jump to Comments It&#8217;s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we can set them free and finally move on! (For a more conventional approach to blogger relations, check out our previous posts &#8220;Luke, I Am Your Blogger : How to Pitch From the Dark Side&#8221; or &#8220; “How Media Relations Got Its Groove Back&#8221;) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] &#8220;The Blogos Are Right. Tech PR Must&nbsp;DIE!&#8221;  Jump to Comments It&#8217;s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we can set them free and finally move on! (For a more conventional approach to blogger relations, check out our previous posts &#8220;Luke, I Am Your Blogger : How to Pitch From the Dark Side&#8221; or &#8220; “How Media Relations Got Its Groove Back&#8221;) [...]</p>
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		<title>By: &#8220;Unsubscribe Lifehacker: My Email to Gina Trapani&#8221; &#171; socialTNT</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-535</link>
		<dc:creator><![CDATA[&#8220;Unsubscribe Lifehacker: My Email to Gina Trapani&#8221; &#171; socialTNT]]></dc:creator>
		<pubDate>Sat, 10 May 2008 00:43:03 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-535</guid>
		<description><![CDATA[[...] has responded with blog posts on how to increase communications (you can find those here and here).  Since there is no attribution on the wiki, I had no clue who had created the until someone [...]]]></description>
		<content:encoded><![CDATA[<p>[...] has responded with blog posts on how to increase communications (you can find those here and here).  Since there is no attribution on the wiki, I had no clue who had created the until someone [...]</p>
]]></content:encoded>
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		<title>By: &#8220;Luke, I Am Your Blogger:How-To Pitch From the Darkside&#8221; &#171; socialTNT</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-403</link>
		<dc:creator><![CDATA[&#8220;Luke, I Am Your Blogger:How-To Pitch From the Darkside&#8221; &#171; socialTNT]]></dc:creator>
		<pubDate>Thu, 28 Feb 2008 00:14:06 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-403</guid>
		<description><![CDATA[[...]  “How Media Relations Got Its Groove Back″ [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  “How Media Relations Got Its Groove Back″ [...]</p>
]]></content:encoded>
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		<title>By: Public Relations Bloggers on Wordpress.com &#171; Hone Watson Bookmarks</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-136</link>
		<dc:creator><![CDATA[Public Relations Bloggers on Wordpress.com &#171; Hone Watson Bookmarks]]></dc:creator>
		<pubDate>Mon, 03 Dec 2007 21:28:05 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-136</guid>
		<description><![CDATA[[...] Social TNT [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Social TNT [...]</p>
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		<title>By: &#8220;Amazon PR Tries to Dam the River of News; Flood Ensues&#8221; &#171; socialTNT</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-93</link>
		<dc:creator><![CDATA[&#8220;Amazon PR Tries to Dam the River of News; Flood Ensues&#8221; &#171; socialTNT]]></dc:creator>
		<pubDate>Fri, 16 Nov 2007 07:12:02 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-93</guid>
		<description><![CDATA[[...] so what went wrong here? Is it really a case of bad blogger relations? Let&#8217;s break it down and see what we can [...]]]></description>
		<content:encoded><![CDATA[<p>[...] so what went wrong here? Is it really a case of bad blogger relations? Let&#8217;s break it down and see what we can [...]</p>
]]></content:encoded>
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		<title>By: &#8220;The Scarlet Letter&#8221; &#171; socialTNT</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-67</link>
		<dc:creator><![CDATA[&#8220;The Scarlet Letter&#8221; &#171; socialTNT]]></dc:creator>
		<pubDate>Fri, 02 Nov 2007 00:05:29 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-67</guid>
		<description><![CDATA[[...] About        &#8220;3sday&#8217;s 3Q&#8217;s in 3 Min: Chef Liz Bills, California&#160;Table&#8221; &#8220;How Media Relations Got Its Groove&#160;Back&#8221; [...]]]></description>
		<content:encoded><![CDATA[<p>[...] About        &#8220;3sday&#8217;s 3Q&#8217;s in 3 Min: Chef Liz Bills, California&nbsp;Table&#8221; &#8220;How Media Relations Got Its Groove&nbsp;Back&#8221; [...]</p>
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	<item>
		<title>By: Why Aren&#8217;t PR Firms Leading on Video Conferencing. &#124; stuart henshall</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-60</link>
		<dc:creator><![CDATA[Why Aren&#8217;t PR Firms Leading on Video Conferencing. &#124; stuart henshall]]></dc:creator>
		<pubDate>Thu, 01 Nov 2007 16:05:38 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-60</guid>
		<description><![CDATA[[...] had this small insight when I saw a blog by Chris Lynn today where he wrote about how to get back to / with your bloggers. It caused me to reflect on three [...]]]></description>
		<content:encoded><![CDATA[<p>[...] had this small insight when I saw a blog by Chris Lynn today where he wrote about how to get back to / with your bloggers. It caused me to reflect on three [...]</p>
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	<item>
		<title>By: links for 2007-11-01 &#124; stuart henshall</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-59</link>
		<dc:creator><![CDATA[links for 2007-11-01 &#124; stuart henshall]]></dc:creator>
		<pubDate>Thu, 01 Nov 2007 08:27:04 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-59</guid>
		<description><![CDATA[[...] Comment Left PR should use Video Conferencing Lost the post I wrote on this contrasting using Video and just voice. Video is more likely to build relationships. I think the PR community should be adopting these tools. (tags: PR2.0 socialmedia videoconferencing) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Comment Left PR should use Video Conferencing Lost the post I wrote on this contrasting using Video and just voice. Video is more likely to build relationships. I think the PR community should be adopting these tools. (tags: PR2.0 socialmedia videoconferencing) [...]</p>
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	</item>
	<item>
		<title>By: Stuart Henshall</title>
		<link>http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-57</link>
		<dc:creator><![CDATA[Stuart Henshall]]></dc:creator>
		<pubDate>Wed, 31 Oct 2007 22:25:51 +0000</pubDate>
		<guid isPermaLink="false">http://socialtnt.com/2007/10/31/how-media-relations-got-its-groove-back/#comment-57</guid>
		<description><![CDATA[Chris, 

Confronted this week with n to the n PR pitches I concur with much of the above. The thing is.. as a blogger I now often get introduced / direct access to the CEO. These relationships on the phone are sometimes easy and otherwise... well I don&#039;t really know them, so much easier to meet them in person. 

I have the same problem with many PR reps. I don&#039;t know them face to face. I may not be ready to just add them on facebook. I don&#039;t want their notes in my stream etc. 

I had a session yesterday.. via video conference. I have a suspicion that video conferencing could make all these exchanges many times more productive. 

It&#039;s more personal. Both parties are closer to reading each other. I&#039;m willing to bet that you get better feedback.]]></description>
		<content:encoded><![CDATA[<p>Chris, </p>
<p>Confronted this week with n to the n PR pitches I concur with much of the above. The thing is.. as a blogger I now often get introduced / direct access to the CEO. These relationships on the phone are sometimes easy and otherwise&#8230; well I don&#8217;t really know them, so much easier to meet them in person. </p>
<p>I have the same problem with many PR reps. I don&#8217;t know them face to face. I may not be ready to just add them on facebook. I don&#8217;t want their notes in my stream etc. </p>
<p>I had a session yesterday.. via video conference. I have a suspicion that video conferencing could make all these exchanges many times more productive. </p>
<p>It&#8217;s more personal. Both parties are closer to reading each other. I&#8217;m willing to bet that you get better feedback.</p>
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