Entries from November 2007

November 29, 2007

“3sday’s 3Q’s in 3 Min: John Markoff, New York Times Part 1″

It’s Thursday afternoon and time for another exciting installment of “3Q’s in 3 Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps [...]

November 28, 2007

“Please Standby: Rethinking Online Video Strategy”

Ahhh, what a difference a year makes. Last year, “You” won Time Magazine’s Person of the Year, user-generated content was king, and everyone wanted to create a viral video.
This week, there has been a lot of discussion of online video. The magicians are telling their secrets. And as the magic wears [...]

November 27, 2007

“Thanksgiving Leftovers”

Thanksgiving: Four days of feasting, family and football. More than likely you’ll be eating leftover turkey all this week. Just like your grandma, I’ve pre-packaged all the juicy social media news from the holiday weekend and put it into bite size bits. In case you missed it:
Forrester Research’s Jeremiah Owyang Outlines the four [...]

November 20, 2007

“Blogboarding: A Blog is Not an Ad”

What do this

and this (click to enlarge) have in common?

They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a billboard.
A Blog is NOT an Ad
I will not deny that a blog is a [...]

November 19, 2007

“Apple’s Social Media Efforts Need to Ripen”

During the last several years, Apple has undeniably been the innovator in hardware design, software and personal consumer tech. They’ve also been on the cutting edge of entertainment by effectively bringing the music industry into the digital age.
Last Friday and Saturday, Robert Scoble wrote two posts that remind me (and others) of Jeff [...]

November 15, 2007

“Amazon PR Tries to Dam the River of News; Flood Ensues”

Oh, Amazon, your recommendations know me so well–maybe not so much on the books (I purchased some X-mas presents for my brother one year, now it thinks I like encryption and security)–but music is spot on. I wish your PR department understood blogger relations nearly as accurately.
This evening, Read/Write Web posted an account [...]

November 15, 2007

“3sday’s 3Q’s in 3 Min: Adrienne Sanders, San Francisco Business Times”

Happy Thursday and welcome to another edition of “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these [...]

November 13, 2007

“RSS for Success: A Primer”

If you don’t have RSS on your corporate blog, you need to add it, ASAP. In fact, it’s been two and a half years since Robert Scoble said:

Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired.
I’ll say it again. You should be fired if [...]

November 12, 2007

“Social Media at War”

It’s Veteran’s Day and in several parts of the world, US troops are fighting. Most didn’t choose to fight in this war, and most don’t really have a way to voice their concerns. With social networking access restricted, are troops removed from the new media frenzy?
When polling friends for a Veteran’s Day [...]

November 8, 2007

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

It’s Thursday afternoon, do you know where your Marketing Director is? Probably watching today’s “3Q’s in 3 Min.“
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The [...]