As the rest of the blogosphere debates Enterprise marketing, we at socialTNT want to bring it back to the people. Big corporations meet behind closed doors to figure out social media, while thousands of people are trying out new ideas every day. This week, socialTNT is gonna “Stick It To The Man” by showcasing small businesses and individuals experimenting with new media as promotional tools.
Choice Shirts is a t-shirt site where visitors can browse, purchase and create graphic t-shirts. I know, there a literally tons of online t-shirt purveyors, but how many of them use Twitter? Choice sends out daily special tweets with discount information. There are only 20-something followers right now, but this could increase if they promoted their Twitter-stream on the site.
California Cosmetics, mentioned in my post on rethinking online video strategy, is the product of a 20 year old girl named Lauren, a certified cosmetologist working her way through college. She uses YouTube to give video tutorials on achieving certain looks. Since starting on October 29th of this year, Lauren has more than 570 subscribers and is the 16th most subscribed director in the “guru” channel. Many of her posts come from requests and questions she receives from her fan-base. By listing upcoming posts, Lauren keeps her viewers coming back.
Technomic Asia is a strategic consulting firm for businesses moving into the Asian market. The firm has approximately 25 employees. Their (mostly) weekly podcast includes tips for executives visiting China or special news relevant to companies doing business in that market. According to feedburner, their podcast has about 550 subscribers. With most episodes rack up to 2000 downloads, Technomic Asia places itself in a good position to establish thought leadership.
By looking at these three examples, how can you reach your customers directly and in real time? Do you have special knowledge or skills that you can offer your customers? What’s holding you back!
How are you using social media to promote your small business? I’d love to hear from you. Send me an email or hit me up on Twitter. We will be showcasing unique angles all week!
[Above photo by Mika Hiironneimi under Creative Commons]