Comments on: “Stick It To The Man: Choice Shirts, California Cosmetics, Technomic Asia”

By: Matt Cohen

Matt Cohen — Mon, 04 Aug 2008 01:18:32 +0000

Mike:

Thanks for the mention and great idea about publishing our twitter feed on our site. Will look into that asap.

Matt Cohen
CEO
ChoiceShirts

By: Lauren (CaliforniaCosmetics)

Lauren (CaliforniaCosmetics) — Wed, 12 Dec 2007 20:47:25 +0000

Thanks Chris for highlighting my youtube and my efforts in this blog, i really appreciate it and thanks for writing me and telling me about it! I’ve highlighted your website on a blog in return and on my channel info. Thanks again, it seems you are doing just as successfully in your efforts!!

By: Chris Lynn

Chris Lynn — Wed, 12 Dec 2007 19:04:49 +0000

Hey Mike:

Thanks for your additions. I think you hit on a key point: social media allows individuals and small biz the ability to have their own voice to publish what they want, when they want.

By: Mike

Mike — Wed, 12 Dec 2007 15:13:26 +0000

Thanks for mentioning Technomic Asia (a client of mine). The podcast has been great, as you mentioned, for establishing thought-leadership, but the benefits go far beyond that.

Technomic Asia, in addition to working with reporters at BusinessWeek, WSJ, etc., the podcast gives Kent and Steve (the leaders of the firm) a direct voice to publish what they want, when they want.

And the new-media action in podcasting is giving me great material to work with on the traditional media relations front. Reporters often love to hear insight and ideas straight from the horse’s mouth, and pointing them to a specific podcast episode saves me valuable words in my striving-to-be-succinct pitches.