Comments on: “3sday’s 3Q’s in 3 Min: Jeremy Pepper, POP! PR Jots” http://socialtnt.com/2007/12/13/video-interview-jeremy-pepper-pop-pr-jots/ social media, marketing and PR tips, commentary and reviews by Chris Lynn and Marie Williams Tue, 02 Mar 2010 03:57:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Lynn http://socialtnt.com/2007/12/13/video-interview-jeremy-pepper-pop-pr-jots/comment-page-1/#comment-2139 Chris Lynn Sat, 15 Dec 2007 20:06:35 +0000 http://socialtnt.com/2007/12/13/%e2%80%9c3sday%e2%80%99s-3q%e2%80%99s-in-3-min-jeremy-pepper-pop-pr-jots%e2%80%9d/#comment-2139 Hey Mike: I agree. There is no one silver bullet. For me, the SMR is easier to write, but pulling the elements like video and formatting for distribution can be a little tougher. When short on time or client doesn't want video, the hybrid is a great solution--bullet points and less puffy language. When an SMR comes together, I think it can be a great benefit to clients. This is what I was working on last week. Recognize the camera work? Yup, that's me! ;) http://www.marketwire.com/mw/release.do?id=802115 Hey Mike:

I agree. There is no one silver bullet. For me, the SMR is easier to write, but pulling the elements like video and formatting for distribution can be a little tougher. When short on time or client doesn’t want video, the hybrid is a great solution–bullet points and less puffy language.

When an SMR comes together, I think it can be a great benefit to clients. This is what I was working on last week. Recognize the camera work? Yup, that’s me! ;)

http://www.marketwire.com/mw/release.do?id=802115

]]> By: Mike http://socialtnt.com/2007/12/13/video-interview-jeremy-pepper-pop-pr-jots/comment-page-1/#comment-2138 Mike Sat, 15 Dec 2007 19:43:27 +0000 http://socialtnt.com/2007/12/13/%e2%80%9c3sday%e2%80%99s-3q%e2%80%99s-in-3-min-jeremy-pepper-pop-pr-jots%e2%80%9d/#comment-2138 Does the social media release offer benefits not found in a traditional media release? Of course it does. But the reverse is true, too. "Traditional" news releases can be quicker and easier to put together and distribute, and depending on the message and the purpose, the format can simply be better than the more complex SMR. As my bossman Albert Maruggi always says, "There's no silver bullet," no one solution to the complex problem of needing to communicate well. As long as we're able to make rational, informed decisions about why and how we do what we do (Traditional release or SMR? Advertising or earned media? Video or audio podcast?), that's what matters. Does the social media release offer benefits not found in a traditional media release? Of course it does. But the reverse is true, too. “Traditional” news releases can be quicker and easier to put together and distribute, and depending on the message and the purpose, the format can simply be better than the more complex SMR.

As my bossman Albert Maruggi always says, “There’s no silver bullet,” no one solution to the complex problem of needing to communicate well. As long as we’re able to make rational, informed decisions about why and how we do what we do (Traditional release or SMR? Advertising or earned media? Video or audio podcast?), that’s what matters.

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