Comments on: “Brand of Brothers: A Social Media Chorus” http://socialtnt.com/2007/12/19/brand-of-brothers-a-social-media-chorus/ social media, marketing and PR tips, commentary and review Sun, 21 Sep 2008 00:55:10 +0000 hourly 1 http://wordpress.com/ By: Marie Williams http://socialtnt.com/2007/12/19/brand-of-brothers-a-social-media-chorus/#comment-238 Thu, 20 Dec 2007 17:42:17 +0000 http://socialtnt.com/2007/12/19/brand-of-brothers-a-social-media-chorus/#comment-238 Chris, thanks for including me in the roundup of SHIFT brand shapers. :)

I agree with you that brands need to get in on the online conversation. The best brands are the ones that have crafted a compelling and consistent “personality” that consumers can connect with, and social media facilitates this process on an even larger scale. While it probably seems like a daunting task for many big businesses, it certainly opens up some exciting possibilities!

]]> By: Chris Webb http://socialtnt.com/2007/12/19/brand-of-brothers-a-social-media-chorus/#comment-236 Thu, 20 Dec 2007 14:16:21 +0000 http://socialtnt.com/2007/12/19/brand-of-brothers-a-social-media-chorus/#comment-236 Well thought out post Chris, and thanks for the link back.

I agree that we can no longer think of “brand” in the same way we did before social applications.

Breaking through the deeply ingrained notion of brand within organizations will be key to their success in the social sphere.

As you point out, Dell is an example of a company who is off to a good start.

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