“3sday’s 3Q’s in 3 Min: Kara Swisher, All Things D, Part 2”

It’s Thursday. I’m up in the sky on a trip to Austin, and you’re reading “3sday’s 3Q’s in 3 Min.”Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

This week is part two of our discussion with Kara Swisher from All Things D. Last week, Kara told us why she LOVES blogging. In this week’s “3Q’s in 3Min,” Kara tells TechCrunch’s Michael Arrington how to “Just Say No” to PR pitches, gives her tips on good PR, and explains the art of good video interviews.

A few days ago, PR pros everywhere sighed with relief; a study came out showing that reporters truly need the relationships they have with their public relations contacts. Although she knows a thousand and one ways to say No, Kara does value a good PR professional. For Kara, PR is more than just a one-night stand. It’s a relationship.

Here are Kara’s tips to becoming a good PR pro:

Know what the reporter writes about
Create and build an ongoing relationship
Bring interesting stuff
Be loyal to your client, but address issues and problems in an honest way

Wanna know more? Watch the video. She’ll even throw in a description of her beat.

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What are other traits you think a good PR pro should posses?

On All Things D, Kara obsesses on companies/stories as much as she wants. How does blogging change the traditional media flow of information? Do news bloggers convey stronger opinions through their pieces than a traditional outlet? If so, do you consider that a good thing? Love to hear your thoughts.

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Recommended reading

“3Q’s in 3Min with John Markoff, New York Times, Part 1”

“3Q’s in 3Min with John Markoff, New York Times, Part 2”

“How Media Relations Got Its Groove Back”

[The above photo, "Kara Swisher is looking at YOU, yes YOU. You know who you are." by Mark Montiero on flickr, used under Creative Commons.]