“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”

“getting-huge.jpg” by ericmcgregor on flickrA little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical Trainer. Today, I’m here to pump you up with ten lessons about social media I learned at the gym.

  • When first starting out, get to know the gym, the exercises and proper use of the equipment.
    • Same goes for a social media campaign. Check out your surroundings. Listen to the community and see how they interact before diving in. It also doesn’t hurt if you know the tools inside and out.
  • Flexibility can prevent injuries.
    • Communities are built from people. People don’t always react how we want them to. Go with the flow. If you are flexible to their needs, listen and respond to their comments accordingly, then you can prevent a PR disaster.
  • Have patience. Quality results require a long term commitment.
    • Rarely do you see results in a short period of time. Lasting relationships are built with time and interaction.
  • Eat healthy. You have to feed your body to grow muscles.
    • Same goes with a blog: consume relevant media content to help develop your ideas and grow your community.
  • Healthy living requires a complete lifestyle change. If you want lasting results, you have to let go of old habits.
    • Social media isn’t just about looking pretty, it’s about opening up. You have to let go of corporate messaging and the tired notion of brand. It may be scary at first, but I guarantee once you get the hang of it, it will feel great!
  • When in doubt, get a trainer.
    • Sometimes we need someone to give us that extra push to help get us in shape. A community manager can help shape community relations.
  • A workout partner or a team can keep you motivated and increase results.
    • If your company has a hard time maintaining the corporate blog, bring some more writers on board. This will make it easier to keep producing content.
  • Different bodies need different routines.
    • Not all workouts and diets work on every body. Same can be said about social media strategy. Play around until you find a plan that works with your marketing objectives and fits your community’s needs.
  • Don’t wait too long between exercises.
    • In order to keep that target heart rate, you have to keep moving. If you slack on a blog, your readership will drop.
  • Make it fun!
    • It doesn’t have to always be serious. Fun posts make it enjoyable for the reader and easier for the blogger. ;)

Happy Friday, Everybody! Thanks for your continued support!

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[The above photo, “getting-huge.jpg” by ericmcgregor on flickr, used under Creative Commons license.]

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Recommended Reading:

“It’s a Conversation, Stupid! Part 1″

“How Media Relations Got Its Groove Back”

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

“I’m a Binge and Purge Blogger, What About You?”

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2 Comments

Filed under Best Practices, Community Manager, Community Relations, How To, It's A Conversation, Just For Fun, Marketing, Social Media

2 responses to ““Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”

  1. These are great.

    I have a couple that could be applicable to the social media analogy:

    When first starting out, see what gym suits you. Who uses it and for what purpose? You don’t want to buy a 2-year membership only to find out that you’re in the wrong place after only 3 weeks. Maybe this can apply to what apps you choose.

    Rest and recovery: You can’t do an insane workout every day and not expect to plateau. Growing muscles need some rest. Maybe this could apply to blogging; you don’t want to start off trying to post 8 times every day and discover you get burnt out after a while.

    Do you think these work?

  2. Pingback: “Just Effing Do It: 8 Steps To Writing Better Blog Posts” « >> socialTNT

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