Today’s post was written by socialTNT Contributing Writer, Marie Williams. I promise we’ll get personalized bylines showing soon.
With Rudy Giuliani’s withdrawal from the Republican presidential campaign yesterday evening, the competition for the Republican nomination is heating up. Social media tactics have the possibility to tip the balance, but which candidates are using social media to their advantage and which are missing the boat? Today, socialTNT separates the cool kids from the amateurs.
- Online Video—up-to-date and frequently refreshed YouTube channel, a Justin.TV channel (although that hasn’t been updated for two months), and Mogulus Live Streaming Video. Impressive, Ron! Grade: A+
- Blogging—There’s a hidden bloggish section called “daily updates” (click here and scroll down to below the Flash-animated banner to find it) and a very difficult-to-find blog called The Daily Dose campaign HQ blog. While not very aptly placed, both blogs are well updated and contain some good, meaty posts. Grade: A-
- Social Networks—Very active Facebook profile updated with hundreds of posted items and notes pertaining to Paul’s campaign. While his MySpace page is definitely not as snazzy as his competitors with all the bells and whistles, it is very personal and includes all pertinent links to more information on campaign activities. Grade: A
- RSS—You can subscribe to the daily updates blog, as well as The Daily Dose, although the newsroom sections don’t have RSS feeds available. Grade: A-
- Extra Credit: Twitter—Unlike all the other Republican candidates, Ron has an official Twitter page.
- Online Video—Of course, Mitt has the token YouTube channel, but the Mitt TV section of Mitt’s site is what sets it apart in terms of visual online content. The section is incredibly well-organized and catalogs videos by category, including events, interviews, news, and even a section for “fun” videos. Grade: A+
- Blogging—Mitt’s “Five Brothers” blog, which includes posts from Mitt, his wife Ann and five sons, is updated on a regular basis, sometimes more than once a day. The posts are often made by Mitt’s sons (Mitt himself hasn’t updated since 9/11 of last year), and add a great personal element to the blog even if Mitt isn’t the one posting. Grade: A
- Social Networks—Facebook profile? Check, and it’s well fleshed out and updated with news and videos to boot. MySpace page? Check, and also very well-organized with personal profile info, a video welcome, and Slide photo show. Mitt also has a Meetup page and a Flickr account that includes photos from the campaign trail. Grade: A-
- RSS—While the “Five Brothers” blog does have separate RSS feeds for all authors (click here and see lefthand corner), there’s no RSS feed for Mitt TV and no RSS feed for the news section. Bummer! Grade: B
- Extra Credit: Twitter—Nope! But if Mitt decides to jump on the Twitter bandwagon, someone’s already parked the MittRomney username and has 34 followers (no updates to speak of).
- Online Video—Typical YouTube Channel and a video archive in the newsroom. Nothing special, nothing innovative. *Yawn* Grade: B-
- Blogging—Mike has a very consistently updated blog that runs the gamut from video posts to general news announcements to calls to action. Also includes a great, incredibly lengthy blogroll of other blogs supporting Huckabee’s campaign. Extra credit for some cool blog widgets for supporters to load on their own blogs. Grade: A+
- Social Networks—Very basic Facebook profile, but brownie points for the active discussion boards. Standard MySpace profile with a video welcome as a nice personal touch. Mike goes for the basics but could stretch his social networking skills much farther. Grade: B-
- RSS—RSS for the blog, but nothing else. Eh for minimal effort to syndicate content. Grade: B
- Extra Credit: Twitter—No dice. Not even a parked page for this one.
- Online Video—YouTube channel and some videos on MySpace. Blase, much? Grade: C+
- Blogging—The blog is a very basic set of general updates and video posts with little to no personality. Grade: C
- Social Networks—Blah Facebook profile, although his MySpace page boasts some multimedia facets and a few videos. Overall pretty weak. Grade: C
- RSS—Feeds are available for the blog but there’s no feeds for the newsroom or any other part of the site. Grade: B
- Extra Credit: Twitter—Nope, but as with Romney, someone’s parked the JohnMcCain username and already has 28 followers (no updates to speak of).
And that’s a wrap. No doubt as the race for Republican nominee continues to heighten in intensity, candidates will consider additional social media tactics as a way to boost their visibility among their wavering constituents.
But don’t worry Dems, we haven’t forgotten about you. socialTNT will be posting on the Democratic candidate reviews this week. In the meantime, tell us how you’re following the presidential race using social media technologies. Is it Twitter? Blogs? Online video? Let us know in the comments!