No Valentine? No problem! Today’s “3sday’s 3Q’s in 3 Min” comes with all the sweet sentiment of a box of chocolates, but without that bad stomach ache afterwards.
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.
This Thursday, socialTNT chats with Liz Gannes, Editor of NewTeeVee. In today’s “3 Q’s in 3 Min” Liz shares best practices for PR pros, and also explores the future of online video now that the writers’ strike is over.
In December 2006, Liz left her very PR-pitch popular position as writer covering the Web 2.0 beat at GigaOM to edit NewTeeVee, a new media focused blog published by Om Malik’s Giga Omni Media network. If you or your client is a start-up specializing in some aspect of new media–particularly focusing on the convergence with video or broadband–this is the place to be.
When Liz agreed to the interview and gave me a pier number as an address–and then told me to meet her by the docks–I got a little worried; had I sent a bad pitch and was about to get offed? Silicon Valley can be a bit of a mobster state. Plus, Om’s stogie-smoking imagery and all-encompassing media network are pretty mafia-like. Not so, said Liz. They had just moved and didn’t have any markings up yet.
Fun Facts About Liz:
- Before moving to Palo Alto, Liz used to live a couple of blocks from me in SF’s hipster-haven Mission district
- Graduated from Dartmouth College with a Bachelors in Linguistics
- A night person, she wakes up late and then catches up on the daily news by reading a couple hundred RSS feeds
- While not opposed to being pitched through Facebook and Twitter, Liz sees those as personal realms — email is best
- Liz organizes the NewTeeVee Pier Screenings in SF
- Introduced me to my new Video Valentine: blip.tv
Watch as Liz tells us a little more about her beat, names the most influential new media innovation in 2007, and let’s us know what makes a good communications professional.
What was the most influential new media trend in 2007? Or, for PR pros, how do you add value to your reporter relations? Let us know in the comments!
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[The above photo, “Liz Gannes” by joeywan on flickr, used under Creative Commons.]
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Good interview – Liz makes an “interesting” point, that although we as PR folks are conscious of, rarely hear reporters comment on … passion… passion in one’s client and the news/product you’re pitching.
As I reporter, I always find it valuable — and a good introduction — when PR folks comment on the Marketing News blog. It shows there’s some interest in the conversation, and a desire to engage in a two-way interaction. It’s better than just cold-calling me and telling me something I don’t care about.