That’s a great point. If PR is “public relations” instead of “press relations,” then maybe we are moving back to our core mission.

For me, PR is about getting your product/service or company exposure to as many people as possible. If that means engaging in discussion with pre-existing communities or picking up a phone and calling a reporter, both are great ways of building awareness.

Marketing, Advertising and PR have all relied too heavily on traditional media. As the way people exchange ideas and share information changes, traditional media decreases in importance. If advertisers, marketers, PR peeps–or even journos for that matter–continue to use traditional media for support, once it’s gone, if they haven’t adapted, they’ll fall flat, imho.

Agree?

Chris even says that we can now finally communicate directly with the public rather than indirectly via the media. That alone signals that PR isn’t dead. It’s just now reborn (remember his phoenix idea?).

Another reason PR’s not dead, in my eyes: I consider this PR… http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/

(That’s the second time today I’ve linked to that Owyang post!)