Last week, all eyes were on San Francisco. Up north in Sonoma, the NewComm Forum debated how to incorporate social media technologies with communications (Step 1: Add socialTNT to RSS reader). Down in the city, the tech community rallied around the Web 2.0 Expo. But two years after Tim O’Reilly defined the emerging technologies, many are still left scratching their heads and wondering what the eff Web 2.0 is.
In 2006, Tim O’Reilly, founder of top tech publishing company O’Reilly Media, gave his compact definition of Web 2.0:
“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (This is what I’ve elsewhere called “harnessing collective intelligence.”)
Now let’s compare that to what top Bloggers Dan Farber (CNET News.com), Marshall Kirkpatrick (ReadWriteWeb), Mike Butcher (TechCrunch), Dean Takahashi (VentureBeat), Scott Beale (Laughing Squid), Josh Lowensohn (Webware).
For me, Web 2.0 is multifaceted:
- Platforms and tools that increase communication, collaboration and connection
- Software built around communities
- Open platform with applications that run in the cloud
- User-generated content or data creating two-way exchange
It’s also a term of reference for the phase of evolution of the Internet in which we currently reside. Marketers like it too!
Next steps (Web 3.0) [UPDATE: Check out this post from ReadWriteWeb on Web 3.0]:
- Connect disparate communities with data portability and openID
- Platforms and tools that help sort data so users can find what they want and interface with it where and how they want it
- Build infrastructure to allow full integration of Web 2.0 aspects with traditional networks
How do you define Web 2.0? Where do you see the Internet headed in the next 5 to 10 years? Let us know in the comments.
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[...] Posted in Transparency by Chris Lynn on April 28th, 2008 Today we posted “Top Tech Bloggers Define Web 2.0” featuring Dan Farber (CNET News.com), Marshall Kirkpatrick (ReadWriteWeb), Mike Butcher [...]
I like the social web. It’s distracting at work though.
Although I’m not a top tech blogger, I do blog about technology as it applies to music and marketing. I expected to find a great deal more innovation in that area at the expo and was very disappointed to see that so many tech companies are still using 1.0 marketing techniques. I suspect that is why our experiment with the Schwaggin Wagon was so successful. It was conceived and executed using the ideas of social connection, service, collaboration and engagement. I hope to see more of that next year.
[...] is all about during Web 2 Expo, I had a crack a the subject in a few pithy sentences. The video by SocialTNT is below, but if you don’t have 5 minutes (for the whole video) then here’s the short [...]
[...] Posted on April 28, 2008Filed Under web 2.0 | If after 6 years we’re still defining it, time to move on… [From “Top Tech Bloggers Define Web 2.0? « socialTNT] [...]
I like the social web. It’s distracting at work though.