Last week, all eyes were on San Francisco. Up north in Sonoma, the NewComm Forum debated how to incorporate social media technologies with communications (Step 1: Add socialTNT to RSS reader). Down in the city, the tech community rallied around the Web 2.0 Expo. But two years after Tim O’Reilly defined the emerging technologies, many are still left scratching their heads and wondering what the eff Web 2.0 is.
“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (This is what I’ve elsewhere called “harnessing collective intelligence.”)
Now let’s compare that to what top Bloggers Dan Farber (CNET News.com), Marshall Kirkpatrick (ReadWriteWeb), Mike Butcher (TechCrunch), Dean Takahashi (VentureBeat), Scott Beale (Laughing Squid), Josh Lowensohn (Webware).
For me, Web 2.0 is multifaceted:
- Platforms and tools that increase communication, collaboration and connection
- Software built around communities
- Open platform with applications that run in the cloud
- User-generated content or data creating two-way exchange
It’s also a term of reference for the phase of evolution of the Internet in which we currently reside. Marketers like it too!
Next steps (Web 3.0) [UPDATE: Check out this post from ReadWriteWeb on Web 3.0]:
- Connect disparate communities with data portability and openID
- Platforms and tools that help sort data so users can find what they want and interface with it where and how they want it
- Build infrastructure to allow full integration of Web 2.0 aspects with traditional networks
How do you define Web 2.0? Where do you see the Internet headed in the next 5 to 10 years? Let us know in the comments.
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