Monthly Archives: July 2008
“Reporters on Twitter? Say Twellow to My Leetle Friend”
So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn … Continue reading
Filed under Best Practices, How To, Product Review, Public Relations 2.0
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
“With Our Powers Combined:Xobni and LinkedIn Join Forces”
A couple months ago, we reviewed Xobni’s Outlook tool, and it has proved an invaluable tool for day-to-day work. Since its already a killer app for us marketing and PR folk who make a living by the volume and management … Continue reading
Filed under Beta breakers, Marketing, Product Review, productivity, Public Relations 2.0
“Finding Balance: Developing Your Company’s Social Media Policy”
Back in the early 1990′s, email over took the phone as primary business communication tool. As more of their employees used email in their personal lives, companies struggled to figure out how best to integrate its use in the workplace, … Continue reading
Filed under Future of Media, Internal Public Relations, New Media, Social Media
Chris Apollo Lynn
Marie Williams
