So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn more about your target reporters? Don’t fret social media heroes and heroines. The lovely folks [...]
Posts from ‘July, 2008’
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to a potentially harmful blog post, so why miss a Tweet? Use Summize. It finds all [...]
“With Our Powers Combined:Xobni and LinkedIn Join Forces”
A couple months ago, we reviewed Xobni’s Outlook tool, and it has proved an invaluable tool for day-to-day work. Since its already a killer app for us marketing and PR folk who make a living by the volume and management of our contacts, it’s no surprise that Xobni has become even more useful with a [...]
