Comments on: “Finding Balance: Developing Your Company’s Social Media Policy” http://socialtnt.com/2008/07/07/finding-balance-developing-your-companys-social-media-policy/ social media, marketing and PR tips, commentary and reviews by Chris Lynn and Marie Williams Tue, 02 Mar 2010 03:57:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Thomas Jackson http://socialtnt.com/2008/07/07/finding-balance-developing-your-companys-social-media-policy/comment-page-1/#comment-2583 Thomas Jackson Mon, 13 Oct 2008 15:41:21 +0000 http://socialtnt.wordpress.com/?p=251#comment-2583 Bringing or finding balance in the world of Social Media and Networking is front and center in the U.S. Coast Guard today. The Commandant of the Coast Guard, Admiral Thad Allen is in the process of the largest modernization effort in Coast Guard history. He's nearly alone in senior leadership on this quest as his senior officers run for cover. The Admiral started his own blog, using blogger as the platform. It took off with great head speed for the first week, and then died off. We speculate that he lost steam because he didn't understand the technology his was using and how most in the world use social media. Right from the start there were complaints about his moderation of comments. It appeared (and appearance is everything) that only comments of praise for him and his efforts were published. Anything controversial was not. To fill that gap we launched at the request of readers a commercial version of the Coast Guards official site, which we call www.iCommandant.com. On the commercial site, moderation is turned off, and free and open speech is turned on. Bringing or finding balance in the world of Social Media and Networking is front and center in the U.S. Coast Guard today. The Commandant of the Coast Guard, Admiral Thad Allen is in the process of the largest modernization effort in Coast Guard history.

He’s nearly alone in senior leadership on this quest as his senior officers run for cover. The Admiral started his own blog, using blogger as the platform. It took off with great head speed for the first week, and then died off.

We speculate that he lost steam because he didn’t understand the technology his was using and how most in the world use social media. Right from the start there were complaints about his moderation of comments. It appeared (and appearance is everything) that only comments of praise for him and his efforts were published. Anything controversial was not.

To fill that gap we launched at the request of readers a commercial version of the Coast Guards official site, which we call http://www.iCommandant.com. On the commercial site, moderation is turned off, and free and open speech is turned on.

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