It’s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we can set them free and finally move on! (For a more conventional approach to blogger relations, check out our previous posts “Luke, I Am Your Blogger : How to Pitch From the Dark Side” or “ “How Media Relations Got Its Groove Back”)
I’m not being sarcastic. I’m ready to see tech PR die
Visualize with me:
- Let’s burn blast emails.
- Let’s hang (up) the phone to cold calling.
- Let’s poison fluffy, fake press releases.
- Let’s slash the idea that we can push the press into submission.
Good. Feel that weight going off your shoulders? That’s freedom.
Give yourself permission to start fresh start and do the following:
- Imagine interacting as equals.
- PR, clients, marketers and companies join the conversation.
- Don’t just read content, interact with the writers.
- Build relationships, both offline and on the Interwebs.
- Produce meaningful content, don’t just push it.
- Drop the fluff and get with the raw, insider view.
- Give the mic and the camera to your clients.
- Help them create and publish their own content.
- Then one day, a blogger or journo might find it and reach out to you!
Yes. I confess. I’m not perfect. As of today, however, I’m liberating myself from the wrong deeds of PR pros past. Join me?
What practices do you want to kill off? Confess them in the comments. Also, how do you see PR changing and what do you want to see change? Let us commune ;)
[The above photo, “Paris – Île de la Cité: Cathédrale Notre-Dame de Paris – Confessions Dialogue” by wallyg on Flickr, used under Creative Commons]