Comments on: “The Blogos Are Right. Tech PR Must DIE!”

By: “Breadcrumbs: Using Curiosity to Strategically Reach Audiences” « >> socialTNT

Sat, 23 Aug 2008 16:44:13 +0000

[...] Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so today I wanted to share [...]

By: Bens

Bens — Fri, 15 Aug 2008 17:18:04 +0000

I think you have to take into account the push from technology clients. Often they ignore the advice of PR firms and make really dumb decisions. There are agencies and individuals that understand the errors of Tech PR. But its not just a one-sided blame game. Reporters need to participate in a two-way conversation and tear down the walls that keep them from a regular interaction with PR professionals and clients need to listen to their advisors and not just use PR professionals as workers, rather as advisors.

By: Chris Lynn

Chris Lynn — Fri, 15 Aug 2008 00:33:10 +0000

Gretchen:

Thanks for understanding the light-hearted nature of the post. I’m glad it helped!

Nobody wants the lipstick and fluff! Let’s move past that and work on how we can provide valuable content for the public and reporters alike!

By: gretchen

gretchen — Thu, 14 Aug 2008 21:27:04 +0000

thanks for this light-hearted post. i already feel better. i was getting sick of being called names and hearing that my profession was dying a slow death. so, i’m with you. let’s ditch the things on your list and add…

- let’s not put lipstick on a pig (one of the only pr-isms that i will use because it’s funny to visualize).

… and

- let’s stop agreeing to do other meaningless things because we can’t get “convince a blogger to write about a terrible news release” let’s tell a better story instead.

By: PR’s Branding Crisis -- bub.blicio.us

PR’s Branding Crisis -- bub.blicio.us — Thu, 14 Aug 2008 18:45:09 +0000

[...] SocialTNT by Marie Williams and Chris Lynn [...]

By: Chris

Chris — Thu, 14 Aug 2008 17:24:55 +0000

I think the biggest problem with Tech PR is that there are a lot of agencies doing it, and with a lot of junior openings without asking much in terms of qualifications, preparation or skill. As a result, while there plenty of good, professional, PR people, you do get equally as many flacks, and people that don’t care about tech, and certainly don’t care about tech journalists working in the industry.

Just one man’s opinion.