Comments on: “Why the Publicity Bubble in PR Begs Popping”

By: Jocuri

Jocuri — Mon, 22 Sep 2008 15:13:35 +0000

With that in mind, social media can help raise awareness of companies/topics and prime the discussion for the MSM. For me, the effect of gaining exposure with thousands of highly-energized and interested niche blog readers is more powerful than a hit in the MSM.

By: Why the Publicity Bubble in PR Begs Popping « Flackette

Why the Publicity Bubble in PR Begs Popping « Flackette — Wed, 17 Sep 2008 17:15:06 +0000

[...] originally contributed this post to my friend Chris Lynn’s [...]

By: Marie Williams

Marie Williams — Wed, 17 Sep 2008 16:38:05 +0000

Thanks, Chris. It’s exciting to see how the possibilities for connecting with consumers is growing in size because of social media. We live in an age of significant change for the PR industry, and I’m looking forward to the ride ahead.

I agree that social media is becoming a strong foundation for both raising awareness and sparking MSM discussions. When you see how deeply consumers can connect with online conversations, MSM’s affect often pales in comparison.

By: Chris Lynn

Chris Lynn — Wed, 17 Sep 2008 16:13:50 +0000

Great post, Marie.

With social media, we are no longer intermediaries or gatekeepers. Instead, we go back to our original role of creators and conversation facilitators.

Social media gives companies the chance to have a direct relationship with both customers and blogos/journos. Traditional media doesn’t allow for the exploration that online media does. With social media, consumers can easily search and share, causing ideas and information to spread at an awesome rate.