As social sites like Twitter, LinkedIn, Facebook and Digg become increasingly more important to PR pros, we will need one centralized location to manage our online identity. Recently, we’ve been playing with the top candidates, Internet browser plugins Yoono and Minggl. Today, socialTNT shares our findings, so you can find the right plugin to streamline [...]
Posts from ‘October, 2008’
“Company Buzz: New LinkedIn Application Tracks Twitter”
Flashback, last Fall: We couldn’t get on Facebook without playing a round of Scrabulous and Superpoking all our friends. By Spring, however, we’d become tired of all the drivel and wanted something a little more utilitarian. Today, professional social network LinkedIn answers our prayers by launching its own set of apps–for grown ups! Unlike Facebook [...]
“OMG!! Blogging Is Dead! Now What?: Quick & Dirty Alternatives”
This morning, WIRED jumped on the “blogging is dead” bandwagon. Ironically, they wrote the article, well, in a blog post. The writer, Paul Boutin, makes some good points: too many mainstream publications to get heard, too many secret marketing campaigns and too much of a time suck to write. So, um, now what? Social Media [...]
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And [...]
“Ghostwrite the Blog: Should Admins Post For Execs?”
Today’s “always on” executive faces one heck of a conundrum: Between running from meeting to meeting, speaking at all the hottest tradeshows, and making million dollar decisions, where do they find the time to tweet, qik, write blog posts, superpoke competitors on Facebook, or read and reply to blog posts? In many cases, the executive [...]
