Comments on: “Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”

By: Maggie

Maggie — Tue, 04 Aug 2009 19:50:54 +0000

Great post. I loved how you started the post by saying that listening is the most important strategy.

By: Will Video for Food » Should a Brand Be a Publisher?

Will Video for Food » Should a Brand Be a Publisher? — Thu, 09 Oct 2008 19:59:32 +0000

[...] but by partnering with those already “in the house.” But I struggle when I see Zappos becoming a publisher. Or Bank of America developing a financial-advice channel (and surprisingly co-branding it with [...]

By: nalts

nalts — Thu, 09 Oct 2008 19:53:57 +0000

I kinda struggle with this. On one hand, I see the “what’s in it for the brand.” And I suppose I’d check it out…but ultimately I’d go elsewhere for this content. Would I go to Mens Health to read about exercise, or Nike? Probably the publisher. Maybe I’m jaded because I’ve seen this overdone by companies that try to become a publisher and should instead be fishing where the fish are.

By: OVERHEARD IN THE CAFÉ « Miles Langley - Pop Social

OVERHEARD IN THE CAFÉ « Miles Langley - Pop Social — Thu, 09 Oct 2008 16:35:33 +0000

[...] is only the beginning; here’s a really nice post over at SocialTNT who are very informative on this subject. And over at Social Media Monitoring that’s a great [...]

By: Kipp Bodnar

Kipp Bodnar — Wed, 08 Oct 2008 14:56:28 +0000

Chris great post as always. Many people talk about Zappos success online but you did a great job breaking down what goes into creating great content which is at the core of their success.

I really believe action is the key, even if you are not sure, I think you have to learn by doing, just wrote about this on my blog.

Good Stuff!
Kipp