Back during the primaries, socialTNT rated the social media strategies of the Democratic and Republican candidates. Based on their adept use of these tools, we chose Ron Paul and Barack Obama as most likely to succeed. (John McCain got a “barely passing.”). Has this changed? Today, we take a look at the numbers and ask if YouTube will decided the next president of the United States. (Also, check out socialTNT’s look at our top election viral videos)
Barack Obama’s YouTube channel has 1818 videos. With almost 19 million channel views. The videos include speeches, candid interviews, family stories, user-generated fun videos, produced ads and videos that serve as instructional voters’ guides for key states.
Compare that to McCain’s channel: 330 videos with 2 million channel views. The content is mostly produced ads.
In 1960, John F Kennedy and Richard Nixon squared off in the first televised presidential debate. For the first time, voters get to see the candidates instead of just hearing them through the radio. A TV-trained, tan, young and fit JFK sat alongside a tired, scruffy, old Richard Nixon. JFK went on to win the election.
If their really is a generational shift, will Obama’s superb use of social media help him win the election? Will user-generated videos steer people’s votes? Or is it all just superficial friending with nothing behind it. We will find out tonight.
NOW GET OUT AND VOTE!
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- “2.0 Politik: Do Republican Candidates Make the Grade?” Today’s post was written by socialTNT Contributing Writer, Marie...
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[...] winner of this year’s presidential election. (UPDATE: Check out socialTNT’s look at the YouTube channels for both presidential candidates and ask if YouTube will decide this [...]