Comments on: “The Associated Press is Outdated and Losing Relevancy”

By: Discussion About the AP with David Weiner « skrapnel

Discussion About the AP with David Weiner « skrapnel — Sat, 04 Jul 2009 22:27:21 +0000

[...] For my follow-up to this conversation, check out this post on socialTNT. [...]

By: Christopher Lynn

Christopher Lynn — Fri, 17 Apr 2009 19:29:23 +0000

There are ways, my friend! I’m experimenting with different models and theories. I’ll keep you posted!

By: Daniel

Daniel — Fri, 17 Apr 2009 18:51:10 +0000

Ha. To do that, we have to show:

1. We still have a relevant, engaged digital audience.
2. We know exactly who our digital audience is.

By: Christopher Lynn

Christopher Lynn — Fri, 17 Apr 2009 17:26:36 +0000

Hi Daniel. Thanks for stopping by!

It’s totally a philosophical debate! I’m on the side of linking out.

On a side note: Page views and traffic are always a conundrum. I think that as we restructure our newspapers, we also need to rethink our advertising models. Since we are trying to create a more engaging media experience, can’t we do the same for our advertisers?

By: Daniel

Daniel — Fri, 17 Apr 2009 13:08:37 +0000

Thanks for the plug, Christopher.

The AP has become the ultimate middleman. But there’s a balance: for the news your audience wants, do you link directly to other sources, or do you use AP copy to get the page views your site needs?

It’s a philosophical question, but I’d rather link out. Then again, I know I’ll have plenty of folks linking to me. But for your average news organization, that may not be the case.