As social sites like Twitter, LinkedIn, Facebook and Digg become increasingly more important to PR pros, we will need one centralized location to manage our online identity. Recently, we’ve been playing with the top candidates, Internet browser plugins Yoono and Minggl. Today, socialTNT shares our findings, so you can find the right plugin to streamline [...]
“Getting Smart With Facebook, Part 1: Theory and Proof Points”
This is Part 1 of a 2-part series on socialTNT in which we review a recent study of Facebook by Fleishman-Hillard’s Matt Dickman, evaluating the platform from a marketer’s perspective. In today’s installment, we’ll discuss the overall findings of the study, rationales for engaging on Facebook, important trends to consider, and a shortlist of what [...]
“Why the Publicity Bubble in PR Begs Popping”
There’s been talk lately about the PR pro’s evolution from publicist to social media strategist. While I wholeheartedly support the increased attention to social media, the underlying message is disconcerting. For too long, media relations and the hot pursuit of “ink” has been our reason for being. Let’s pop that bubble right now.
PR has never [...]
“With Our Powers Combined:Xobni and LinkedIn Join Forces”
A couple months ago, we reviewed Xobni’s Outlook tool, and it has proved an invaluable tool for day-to-day work. Since its already a killer app for us marketing and PR folk who make a living by the volume and management of our contacts, it’s no surprise that Xobni has become even more useful with a [...]
“3Q’s in 3Min: Sarah Lacy, BusinessWeek”
Today’s post was written by contributing writer Marie Williams.
It’s a heat wave in San Francisco, and today’s “3Q’s in 3Min” guest is guaranteed to turn up the heat.
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the [...]
“Our Modern Lives: Tune In or Turn Off?”
Today’s post was written by contributing writer Marie Williams.
With Blackberries and iPhones keeping us constantly connected to an online IV stream, it’s becoming increasingly more difficult to disconnect. As of late, discussion around the problems of our “always on” lifestyles seem to be popping up everywhere. Last month, the Churchill Club held [...]
“Review: Xobni And The Pursuit of (E-mail) Happiness”
Today’s post was written by Contributing Writer Marie Williams.
Last November, we heard rumblings of a possible game change from both Google and Yahoo that would marry social networking and e-mail into “Inbox 2.0.” Since then, whispers of a revolution have gone quiet. And with a Yahoo merger possibly on the horizon, it remains to [...]
“2.0 Politik: Do Republican Candidates Make the Grade?”
Today’s post was written by socialTNT Contributing Writer, Marie Williams. I promise we’ll get personalized bylines showing soon.
With Rudy Giuliani’s withdrawal from the Republican presidential campaign yesterday evening, the competition for the Republican nomination is heating up. Social media tactics have the possibility to tip the balance, but which candidates are using [...]
