Author Archives: Chris Apollo Lynn
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading
“Video Demo: New WordPress ‘PressThis’ Next Tumblr Killer?”
UPDATE: Thanks for joining us for socialTNT’s first live demo. If you missed it, you can see the full, 3-minute video demo, below. Let us know what you think! Have you tried PressThis? How do you think it compares to … Continue reading
“Just Effing Do It: 8 Steps To Writing Better Blog Posts”
For both new and old bloggers, sometimes the hardest part of blogging is the process of taking an idea and turning it into something others can appreciate. By breaking each part down into unique actions, a daunting post gets digested … Continue reading
Filed under Blogging
“Chow Down: How to Use Friendfeed for Better PR”
So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, … Continue reading
Filed under It's A Conversation, New Media, Public Relations 2.0, Social Media
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so … Continue reading
“SHHH! Don’t Tell Anyone.”
Last Wednesday, I joined Text100 as Peer Media (aka New Media) Manager for North America. Working with Text, I can experience opportunities only available in a global firm. So far, I’ve already started collaborating on projects with people in France, … Continue reading
Filed under Just For Fun
“Blogos and Journos–They’re Just Like US!”
Do you ever read Us Weekly? Yeah, yeah. Of course you don’t. Neither do I…I just look at the pictures. One of my favorite sections is “Stars–They’re Just Like US,” a regular section featuring photos of stars doing everyday things–just … Continue reading
Filed under Best Practices, Blogger Relations, Public Relations 2.0
“Video Sneak Peak of New WordPress ‘Crazyhorse’ at Wordcamp 2008″
socialTNT spent our Saturday at Wordcamp 2008 learning about all things social media and blogworthy. You’ll be seeing the results of what we saw in future posts. In the meantime, we did manage to video a demo of the new … Continue reading
Filed under Blogging, Future of Media, New Media, Recap, Video
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to … Continue reading
Filed under Best Practices, Blogger Relations, How To, New Media, Public Relations 2.0, Social Media, Video
“The Blogos Are Right. Tech PR Must DIE!”
It’s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we … Continue reading
Filed under Best Practices, Blogger Relations, Public Relations 2.0
Chris Apollo Lynn
Marie Williams
