Author Archives: Chris Apollo Lynn
“Make New Friends, But Keep The Old”
The last year has been a very exciting and amazing time in my life. Before working at SHIFT, I sat at my desk as an Assistant Account Executive pouring over media lists. Every day was dark and the firm I … Continue reading
Filed under Personal
“Reporters on Twitter? Say Twellow to My Leetle Friend”
So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn … Continue reading
Filed under Best Practices, How To, Product Review, Public Relations 2.0
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
“Finding Balance: Developing Your Company’s Social Media Policy”
Back in the early 1990′s, email over took the phone as primary business communication tool. As more of their employees used email in their personal lives, companies struggled to figure out how best to integrate its use in the workplace, … Continue reading
Filed under Future of Media, Internal Public Relations, New Media, Social Media
“We’re On Vacation”
Hey everyone: Sorry for the radio silence. We’re both on vacation. Marie is preparing for a big move, and I’ll be doing a little fiction writing. We’ll be back next Thursday with “3Q’s in 3Min.” In the meantime, catch up … Continue reading
Filed under Uncategorized
“3Q’s in 3Min: Joel Postman, Socialized”
A little late–technical difficulties–but still equally full of content, it’s last Thursday’s “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in … Continue reading
“Gina Responds! And: About Yesterday’s Post”
Late yesterday, I received the following email from Gina. My reply is further down the page: Hi Chris, Thanks for your email. My name and further explanation appears on the wiki, which anyone can leave a comment on. (You just … Continue reading
“Unsubscribe Lifehacker: My Email to Gina Trapani”
This morning, the Twitterverse was a flame after Gina Trapani from Lifehacker tweeted a link to a wiki she had created. The wiki, PR Companies Who Spam Bloggers, is a ready-to-paste-into-your-spam-filter list of domains belonging to a good chunk of … Continue reading
Filed under Blogger Relations, It's A Conversation, Public Relations 2.0, Rants
“PROGRAMMING NOTE: 3Q’s in 3Min Delayed”
Dear friends of socialTNT: Last night, my MacBook decided it wanted to be ornery. I tried repairing the OS, but that didn’t work. I ended up having to do a clean install of Leopard. After that didn’t work, my happy … Continue reading
Filed under Uncategorized
Chris Apollo Lynn
Marie Williams
“Say No to No Comment: How to Answer Negative Blog Posts”
Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes … Continue reading →
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Filed under Community Manager, Community Relations, How To, It's A Conversation, Public Relations 2.0
Tagged as Blogger Relations, Community Manager, Community Relations, how to comment on blog, kevin cuneo, negative blog posts, PR and blogs