You just had a rocking quarter, and now it’s time to create those quarterly reports. But how do you show your client or the board all the work you’ve done? You can’t necessarily put a Twitter account, a WetPaint Wiki, a Slideshare preso with almost a million views, 45 blog posts, a YouTube video and [...]
Posts under ‘Best Practices’
“20+ Ways to Fold Your Laundry Online: Social Media Tips for Packaged Goods Companies”
What do these videos all have in common? All but one of the above videos have had hundreds of thousands of views. Each video was made to share and educate. And there are tons of other videos with fascinating laundry advice, each with tens of thousands of views. Many of these videos were created by [...]
“Stop Talking to Yourself: Tips to Better Corporate Blogging”
This was originally posted on interactive media and marketing news site iMedia Connection. Many corporate blogs fail because they forget two things: A blog is not a traditional news publication. It didn’t spring from the ether. It’s a conversation. A blogger is not a journalist. Journalists report facts. Bloggers connect and share. So many corporate [...]
“Organize Your Online Life: Yoono vs Minggl”
As social sites like Twitter, LinkedIn, Facebook and Digg become increasingly more important to PR pros, we will need one centralized location to manage our online identity. Recently, we’ve been playing with the top candidates, Internet browser plugins Yoono and Minggl. Today, socialTNT shares our findings, so you can find the right plugin to streamline [...]
“OMG!! Blogging Is Dead! Now What?: Quick & Dirty Alternatives”
This morning, WIRED jumped on the “blogging is dead” bandwagon. Ironically, they wrote the article, well, in a blog post. The writer, Paul Boutin, makes some good points: too many mainstream publications to get heard, too many secret marketing campaigns and too much of a time suck to write. So, um, now what? Social Media [...]
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And [...]
“Ghostwrite the Blog: Should Admins Post For Execs?”
Today’s “always on” executive faces one heck of a conundrum: Between running from meeting to meeting, speaking at all the hottest tradeshows, and making million dollar decisions, where do they find the time to tweet, qik, write blog posts, superpoke competitors on Facebook, or read and reply to blog posts? In many cases, the executive [...]
“Getting Smart With Facebook, Part 1: Theory and Proof Points”
This is Part 1 of a 2-part series on socialTNT in which we review a recent study of Facebook by Fleishman-Hillard’s Matt Dickman, evaluating the platform from a marketer’s perspective. In today’s installment, we’ll discuss the overall findings of the study, rationales for engaging on Facebook, important trends to consider, and a shortlist of what [...]
“Blogos and Journos–They’re Just Like US!”
Do you ever read Us Weekly? Yeah, yeah. Of course you don’t. Neither do I…I just look at the pictures. One of my favorite sections is “Stars–They’re Just Like US,” a regular section featuring photos of stars doing everyday things–just like us common folk. Pamela Anderson pays with a debit card–just like us! Reese Witherspoon [...]
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to share the problem and discuss a couple of ways to pitch video effectively. Problem Startup [...]
