Category Archives: Best Practices
“Blogos and Journos–They’re Just Like US!”
Do you ever read Us Weekly? Yeah, yeah. Of course you don’t. Neither do I…I just look at the pictures. One of my favorite sections is “Stars–They’re Just Like US,” a regular section featuring photos of stars doing everyday things–just … Continue reading
Filed under Best Practices, Blogger Relations, Public Relations 2.0
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to … Continue reading
Filed under Best Practices, Blogger Relations, How To, New Media, Public Relations 2.0, Social Media, Video
“The Blogos Are Right. Tech PR Must DIE!”
It’s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we … Continue reading
Filed under Best Practices, Blogger Relations, Public Relations 2.0
“Reporters on Twitter? Say Twellow to My Leetle Friend”
So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn … Continue reading
Filed under Best Practices, How To, Product Review, Public Relations 2.0
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
“Fight Noise Pollution: Tips on Blogging Past the Echo Chamber”
Whether building your personal brand or increasing conversation with your customers, there’s no denying that blogs have become a crucial part of any communications and marketing strategy. But with so many people blogging, sometimes it feels like the echo chamber … Continue reading
Filed under Best Practices, Blogging, How To, Social Media, Uncategorized
“Killing the Buddha: PR 2.0 and Social Media Marketing Nirvana”
“Embrace nothing: If you meet the Buddha, kill the Buddha. If you meet your father, kill your father. Only live your life as it is, Not bound to anything.” –Buddha Shakyamuni Blogs. Twitter. Facebook. Tumblr. What do they have in … Continue reading
“Luke, I Am Your Blogger: How To Pitch From the Darkside”
Because I’m a PR guy who blogs, I occupy a gray space: not quite hack, not quite flack. As a PR pro, I pitch bloggers and reporters daily. Through my blog, I get pitched by people looking to have their … Continue reading
“3sday’s 3Q’s in 3 Min: Liz Gannes, NewTeeVee”
No Valentine? No problem! Today’s “3sday’s 3Q’s in 3 Min” comes with all the sweet sentiment of a box of chocolates, but without that bad stomach ache afterwards. Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, … Continue reading
Chris Apollo Lynn
Marie Williams
