Category Archives: Community Relations

“Safety in Numbers: How to Fight Brand Hijacking on Twitter”

Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading

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Filed under Community Relations, Marketing, New Media, Public Relations 2.0, Social Media, Social Networking

“Say No to No Comment: How to Answer Negative Blog Posts”

Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes … Continue reading

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Filed under Community Manager, Community Relations, How To, It's A Conversation, Public Relations 2.0

“Killing the Buddha: PR 2.0 and Social Media Marketing Nirvana”

“Embrace nothing: If you meet the Buddha, kill the Buddha. If you meet your father, kill your father. Only live your life as it is, Not bound to anything.” –Buddha Shakyamuni Blogs. Twitter. Facebook. Tumblr. What do they have in … Continue reading

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Filed under Best Practices, Community Relations, Future of Media, Marketing, New Media, Public Relations 2.0, Social Media

“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”

A little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical … Continue reading

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Filed under Best Practices, Community Manager, Community Relations, How To, It's A Conversation, Just For Fun, Marketing, Social Media

“3sday’s 3Q’s in 3 Min: Kara Swisher, All Things D, Part 2”

It’s Thursday. I’m up in the sky on a trip to Austin, and you’re reading “3sday’s 3Q’s in 3 Min.”Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say … Continue reading

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Filed under 3sdays 3qs In 3 Min, Best Practices, Community Relations, How To, New Media, Public Relations 2.0, Social Media, Video Interview

“iPrez.TV: A Utopian Vision of Democracy?”

With presidential primary season picking up steam, we bloggers have started contemplating the effects of social media on the primaries. Some candidates are using ustream.tv to have live videochats with voters. Other candidates have put up flickr streams or delved … Continue reading

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Filed under Citizen Reporter, Community Manager, Community Relations, Democracy and Media, Future of Media, New Media, Social Media, Social Networking

“Zuckerberg Plays Jetman While Facebook Burns”

[UPDATED INFORMATION BELOW] On Tuesday, Facebook took the hardest bashing of its short history, with FORTUNE’s Josh Quittner echoing the rest of the blogosphere in a post ruefully titled “RIP Facebook?” This follows Monday’s news that Facebook confirmed a finding … Continue reading

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Filed under Best Practices, Community Relations, Democracy and Media, It's A Conversation, Rants, Social Networking, WTF?

“Please Standby: Rethinking Online Video Strategy”

Ahhh, what a difference a year makes. Last year, “You” won Time Magazine’s Person of the Year, user-generated content was king, and everyone wanted to create a viral video. This week, there has been a lot of discussion of online … Continue reading

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Filed under Best Practices, Community Relations, Enterprise Public Relations, Future of Media, How To, It's A Conversation, Marketing, New Media, Public Relations 2.0, Social Media, Social Networking, Viral video

“Apple’s Social Media Efforts Need to Ripen”

During the last several years, Apple has undeniably been the innovator in hardware design, software and personal consumer tech. They’ve also been on the cutting edge of entertainment by effectively bringing the music industry into the digital age. Last Friday … Continue reading

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Filed under Best Practices, Community Relations, It's A Conversation, Marketing, New Media, Public Relations 2.0, Sharing is Caring, Social Media, WTF?

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

It’s Thursday afternoon, do you know where your Marketing Director is? Probably watching today’s “3Q’s in 3 Min.“ Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about … Continue reading

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Filed under 3sdays 3qs In 3 Min, Community Relations, Enterprise Public Relations, Internal Public Relations, Marketing, New Media, New Media Masters., Public Relations 2.0, Video Interview