One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes.
When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And what [...]
Posts under ‘Facilitators’
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
“Ghostwrite the Blog: Should Admins Post For Execs?”
Today’s “always on” executive faces one heck of a conundrum: Between running from meeting to meeting, speaking at all the hottest tradeshows, and making million dollar decisions, where do they find the time to tweet, qik, write blog posts, superpoke competitors on Facebook, or read and reply to blog posts?
In many cases, the executive doesn’t [...]
