Category Archives: How To
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to … Continue reading
Filed under Best Practices, Blogger Relations, How To, New Media, Public Relations 2.0, Social Media, Video
“Reporters on Twitter? Say Twellow to My Leetle Friend”
So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn … Continue reading
Filed under Best Practices, How To, Product Review, Public Relations 2.0
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
“Fight Noise Pollution: Tips on Blogging Past the Echo Chamber”
Whether building your personal brand or increasing conversation with your customers, there’s no denying that blogs have become a crucial part of any communications and marketing strategy. But with so many people blogging, sometimes it feels like the echo chamber … Continue reading
Filed under Best Practices, Blogging, How To, Social Media, Uncategorized
“Luke, I Am Your Blogger: How To Pitch From the Darkside”
Because I’m a PR guy who blogs, I occupy a gray space: not quite hack, not quite flack. As a PR pro, I pitch bloggers and reporters daily. Through my blog, I get pitched by people looking to have their … Continue reading
“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”
A little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical … Continue reading
“3sday’s 3Q’s in 3 Min: Kara Swisher, All Things D, Part 2”
It’s Thursday. I’m up in the sky on a trip to Austin, and you’re reading “3sday’s 3Q’s in 3 Min.”Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say … Continue reading
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their … Continue reading
Filed under Best Practices, How To, It's A Conversation, Marketing, New Media, Rants, Sharing is Caring, Social Media, Video
Chris Apollo Lynn
Marie Williams
“Say No to No Comment: How to Answer Negative Blog Posts”
Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes … Continue reading →
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Filed under Community Manager, Community Relations, How To, It's A Conversation, Public Relations 2.0
Tagged as Blogger Relations, Community Manager, Community Relations, how to comment on blog, kevin cuneo, negative blog posts, PR and blogs