Because I’m a PR guy who blogs, I occupy a gray space: not quite hack, not quite flack. As a PR pro, I pitch bloggers and reporters daily. Through my blog, I get pitched by people looking to have their product reviewed or their CEO interviewed. Depending on what cubicle you sit in, I could [...]
Posts under ‘How To’
“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”
A little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical Trainer. Today, I’m here to pump you up with ten lessons about social media I [...]
“3sday’s 3Q’s in 3 Min: Kara Swisher, All Things D, Part 2”
It’s Thursday. I’m up in the sky on a trip to Austin, and you’re reading “3sday’s 3Q’s in 3 Min.”Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In [...]
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their conversation in the social media realm. Yes, I know they are on top of the [...]
“Small Biz Social Media Spotlight: Trula Breckenridge”
“Stick It To The Man” week marches on, showing those big wigs at the Blog Council that real people use social media everyday. It’s also good for those of us in PR and Marketing to step back and see how those outside our industry use the tools we take for granted. This week, socialTNT highlights [...]
“Stick It To The Man: Choice Shirts, California Cosmetics, Technomic Asia”
As the rest of the blogosphere debates Enterprise marketing, we at socialTNT want to bring it back to the people. Big corporations meet behind closed doors to figure out social media, while thousands of people are trying out new ideas every day. This week, socialTNT is gonna “Stick It To The Man” by showcasing small [...]
“Please Standby: Rethinking Online Video Strategy”
Ahhh, what a difference a year makes. Last year, “You” won Time Magazine’s Person of the Year, user-generated content was king, and everyone wanted to create a viral video. This week, there has been a lot of discussion of online video. The magicians are telling their secrets. And as the magic wears off, it seems [...]
“Blogboarding: A Blog is Not an Ad”
What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a billboard. A Blog is NOT an Ad I will not deny that a blog is [...]
“RSS for Success: A Primer”
If you don’t have RSS on your corporate blog, you need to add it, ASAP. In fact, it’s been two and a half years since Robert Scoble said: Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired. I’ll say it again. You should be fired [...]
