What do these videos all have in common? All but one of the above videos have had hundreds of thousands of views. Each video was made to share and educate. And there are tons of other videos with fascinating laundry advice, each with tens of thousands of views. Many of these videos were created by [...]
Posts under ‘It’s A Conversation’
“Stop Talking to Yourself: Tips to Better Corporate Blogging”
This was originally posted on interactive media and marketing news site iMedia Connection. Many corporate blogs fail because they forget two things: A blog is not a traditional news publication. It didn’t spring from the ether. It’s a conversation. A blogger is not a journalist. Journalists report facts. Bloggers connect and share. So many corporate [...]
“Chow Down: How to Use Friendfeed for Better PR”
So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, it can be a great tool to add to your arsenal. Today, socialTNT takes a [...]
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so today I wanted to share those thoughts. Changing Landscape The founders of our industry, in [...]
“Gina Responds! And: About Yesterday’s Post”
Late yesterday, I received the following email from Gina. My reply is further down the page: Hi Chris, Thanks for your email. My name and further explanation appears on the wiki, which anyone can leave a comment on. (You just need to log into PBwiki to do so.) Also, as I say on the wiki, [...]
“Unsubscribe Lifehacker: My Email to Gina Trapani”
This morning, the Twitterverse was a flame after Gina Trapani from Lifehacker tweeted a link to a wiki she had created. The wiki, PR Companies Who Spam Bloggers, is a ready-to-paste-into-your-spam-filter list of domains belonging to a good chunk of the tech PR firms out there. Her response, thus far, has been linking back to [...]
“Yahoo’s Jerry Yang Doesn’t Understand Blogging”
This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery system. Take a look at a few quotes: “Our first quarter was probably one of [...]
“3Q’s in 3Min: Geoff Livingston, The Buzz Bin”
It’s May Day, and people all around the world are marching towards better rights for workers. That’s right, people everywhere are chanting for more time on Facebook and the ability to watch “3Q’s in 3Min” at their desks. Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone [...]
“Web 2.0 Expo, Day 2: Marshall Kirkpatrick, Loic LeMeur, Simeon Margolis”
Web 2.0 Expo marches on, and socialTNT has been there day and night. On Thursday, Day 2 at Moscone Center, socialTNT ran into ReadWriteWeb’s Marshall Kirkpatrick , Loic LeMeur from Seesmic, Simeon Margolis from Utterz, the Seybold Report’s Chuck Lenatti and BlogTalkRadio’s Hilary Leewong. In today’s short video montage, we talk with folks on the [...]
“Say No to No Comment: How to Answer Negative Blog Posts”
Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes with social media, except the world can see your response. Whether the post is positive [...]