Category Archives: It’s A Conversation

“Chow Down: How to Use Friendfeed for Better PR”

So we’ve held off on posting about Friendfeed for several months.  As adoption has slowly increased, we have started to warm up to it.  While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, … Continue reading

6 Comments

Filed under It's A Conversation, New Media, Public Relations 2.0, Social Media

“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”

Last week, Robert Scoble declared Tech PR useless.  My response, a light-hearted post to shake off the negative energy, called for change within the PR industry.  Many of you emailed me asking about the future of PR and marketing, so … Continue reading

3 Comments

Filed under Future of Media, It's A Conversation, New Media, Public Relations 2.0, Social Media

“Say No to No Comment: How to Answer Negative Blog Posts”

Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes … Continue reading

10 Comments

Filed under Community Manager, Community Relations, How To, It's A Conversation, Public Relations 2.0

“Gina Responds! And: About Yesterday’s Post”

Late yesterday, I received the following email from Gina. My reply is further down the page: Hi Chris, Thanks for your email. My name and further explanation appears on the wiki, which anyone can leave a comment on. (You just … Continue reading

6 Comments

Filed under Blogger Relations, It's A Conversation, Public Relations 2.0, Social Media

“Unsubscribe Lifehacker: My Email to Gina Trapani”

This morning, the Twitterverse was a flame after Gina Trapani from Lifehacker tweeted a link to a wiki she had created. The wiki, PR Companies Who Spam Bloggers, is a ready-to-paste-into-your-spam-filter list of domains belonging to a good chunk of … Continue reading

17 Comments

Filed under Blogger Relations, It's A Conversation, Public Relations 2.0, Rants

“Yahoo’s Jerry Yang Doesn’t Understand Blogging”

This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery … Continue reading

6 Comments

Filed under Community Manager, It's A Conversation, Public Relations 2.0, Social Media

“3Q’s in 3Min: Geoff Livingston, The Buzz Bin”

It’s May Day, and people all around the world are marching towards better rights for workers. That’s right, people everywhere are chanting for more time on Facebook and the ability to watch “3Q’s in 3Min” at their desks. Every Thursday, … Continue reading

1 Comment

Filed under 3sdays 3qs In 3 Min, Blogging, Future of Media, It's A Conversation, Marketing, New Media, Public Relations 2.0, Social Media, Video Interview

“Web 2.0 Expo, Day 2: Marshall Kirkpatrick, Loic LeMeur, Simeon Margolis”

Web 2.0 Expo marches on, and socialTNT has been there day and night. On Thursday, Day 2 at Moscone Center, socialTNT ran into ReadWriteWeb’s Marshall Kirkpatrick , Loic LeMeur from Seesmic, Simeon Margolis from Utterz, the Seybold Report’s Chuck Lenatti … Continue reading

2 Comments

Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Future of Media, It's A Conversation, Marketing, New Media, Social Media, Social Networking, Video Interview

“Preview: NewComm Forum 2008″

If you’re a new media fanatic living in the SF Bay Area, this week is like Christmas. With all the new tools being shown off at the Web 2.0 Expo, and all the great minds talking at the NewComm Forum, … Continue reading

4 Comments

Filed under Public Relations 2.0, New Media, Future of Media, Citizen Reporter, Marketing, It's A Conversation, Social Media

“QUIZ: Discover Your True Groundswell Technographic Profile!”

A couple of weeks ago, I attended a blogger dinner organized by Charlene Li, Josh Bernoff and Jeremiah Owyang from Forrester Research. While there, I got an advanced copy of Charlene and Josh’s upcoming book “Groundswell: Winning in a World … Continue reading

3 Comments

Filed under It's A Conversation, Marketing, Social Media