Category Archives: It’s A Conversation
“Luke, I Am Your Blogger: How To Pitch From the Darkside”
Because I’m a PR guy who blogs, I occupy a gray space: not quite hack, not quite flack. As a PR pro, I pitch bloggers and reporters daily. Through my blog, I get pitched by people looking to have their … Continue reading
“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”
A little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical … Continue reading
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their … Continue reading
Filed under Best Practices, How To, It's A Conversation, Marketing, New Media, Rants, Sharing is Caring, Social Media, Video
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? … Continue reading
Filed under Future of Media, It's A Conversation, Marketing, New Media, Social Media, Social Networking
“Zuckerberg Plays Jetman While Facebook Burns”
[UPDATED INFORMATION BELOW] On Tuesday, Facebook took the hardest bashing of its short history, with FORTUNE’s Josh Quittner echoing the rest of the blogosphere in a post ruefully titled “RIP Facebook?” This follows Monday’s news that Facebook confirmed a finding … Continue reading
“Hi Mom! I’m on TV: A Seesmic First Look”
Last Friday I was honored to receive an invite to participate in Seesmic’s Private Beta. For those of you who don’t know, Seesmic is the hottest invite in Silicon Valley. That’s due, in part to French Founder Loic Le Meur‘s … Continue reading
“Please Standby: Rethinking Online Video Strategy”
Ahhh, what a difference a year makes. Last year, “You” won Time Magazine’s Person of the Year, user-generated content was king, and everyone wanted to create a viral video. This week, there has been a lot of discussion of online … Continue reading
“Blogboarding: A Blog is Not an Ad”
What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a … Continue reading
“Apple’s Social Media Efforts Need to Ripen”
During the last several years, Apple has undeniably been the innovator in hardware design, software and personal consumer tech. They’ve also been on the cutting edge of entertainment by effectively bringing the music industry into the digital age. Last Friday … Continue reading
“Whole Foods: Fresh Fruit. Rotten PR?”
The Wall Street Journal reported today that Whole Foods’ board has prohibited top company executive from online forums. Check it out: The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on … Continue reading
Filed under It's A Conversation, New Media, New Media Masters., Public Relations 2.0, Rants, WTF?
Chris Apollo Lynn
Marie Williams
