During the last several years, Apple has undeniably been the innovator in hardware design, software and personal consumer tech. They’ve also been on the cutting edge of entertainment by effectively bringing the music industry into the digital age. Last Friday and Saturday, Robert Scoble wrote two posts that remind me (and others) of Jeff Jarvis’ [...]
Posts under ‘It’s A Conversation’
“Whole Foods: Fresh Fruit. Rotten PR?”
The Wall Street Journal reported today that Whole Foods’ board has prohibited top company executive from online forums. Check it out: The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on Internet forums that aren’t sponsored by the natural-foods chain. Apparently, this is a response to [...]
“The Scarlet Letter”
I’ve been out sick for the past few days. When I get back, all heck has broken loose on the Internets. Within the last week, a few bloggers and reporters have gone on rampages against “bad PR.” Does the punishment fit the crime? Is this a wake-up call? I’m not looking to stir things up, [...]
“From the Backseat: Are We There Yet? Are We There Yet?”
Hats off to Ford and Maggie Fox at Social Media Group for making an exciting press release. It is another example of the changing evolution of the traditional news release. My question from the backseat is: “Are we there yet?” When I was a kid, I used to love going to the car show at [...]
“It’s a Conversation, Stupid! Part 3: The Approach”
So hopefully you’ve had enough time to catch up with Part 1, a short introductory post, and Part 2, a brief history of the social aspects of the internet. Although very basic, Part 2 is particularly crucial as it gives us all the same frame of reference. Today, we continue reminding our PR, advertising and [...]
“It’s a Conversation, Stupid! Part 2: The State of the Union”
Today continues the series “It’s a Conversation, Stupid!” If you missed part 1, check it out here. This week, a lot of talk has been given to “Web 3.0.” Before discussing how to approach a social media campaign, it’s important to step back and look at some of the key points that got us to [...]
“It’s a Conversation, Stupid! Part 1″
Last week, I read some things that made me want to take our marketer friends by the hand, lead them away from the noisy city, sit them down in a tall grassy field and have a conversation–not a yelling match–a conversation about life, the universe and everything. On Friday, the New York Times published an [...]
