Category Archives: Marketing
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
“With Our Powers Combined:Xobni and LinkedIn Join Forces”
A couple months ago, we reviewed Xobni’s Outlook tool, and it has proved an invaluable tool for day-to-day work. Since its already a killer app for us marketing and PR folk who make a living by the volume and management … Continue reading
Filed under Beta breakers, Marketing, Product Review, productivity, Public Relations 2.0
“3Q’s in 3Min: Joel Postman, Socialized”
A little late–technical difficulties–but still equally full of content, it’s last Thursday’s “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in … Continue reading
“3Q’s in 3Min: Geoff Livingston, The Buzz Bin”
It’s May Day, and people all around the world are marching towards better rights for workers. That’s right, people everywhere are chanting for more time on Facebook and the ability to watch “3Q’s in 3Min” at their desks. Every Thursday, … Continue reading
“Web 2.0 Expo, Day 2: Marshall Kirkpatrick, Loic LeMeur, Simeon Margolis”
Web 2.0 Expo marches on, and socialTNT has been there day and night. On Thursday, Day 2 at Moscone Center, socialTNT ran into ReadWriteWeb’s Marshall Kirkpatrick , Loic LeMeur from Seesmic, Simeon Margolis from Utterz, the Seybold Report’s Chuck Lenatti … Continue reading
“Web 2.0 Expo, Day 1: Kristen Nicole, Dave McClure, Josh Bernoff”
As part of what seems to be a conference marathon month, socialTNT is at Web 2.0 Expo in San Francisco this week. Instead of our usual “3Q’s in 3Min,” we will be doing short video interviews throughout the conference. On … Continue reading
Filed under 3sdays 3qs In 3 Min, Marketing, New Media, Social Media, Video Interview
“Preview: NewComm Forum 2008″
If you’re a new media fanatic living in the SF Bay Area, this week is like Christmas. With all the new tools being shown off at the Web 2.0 Expo, and all the great minds talking at the NewComm Forum, … Continue reading
“QUIZ: Discover Your True Groundswell Technographic Profile!”
A couple of weeks ago, I attended a blogger dinner organized by Charlene Li, Josh Bernoff and Jeremiah Owyang from Forrester Research. While there, I got an advanced copy of Charlene and Josh’s upcoming book “Groundswell: Winning in a World … Continue reading
Filed under It's A Conversation, Marketing, Social Media
“Killing the Buddha: PR 2.0 and Social Media Marketing Nirvana”
“Embrace nothing: If you meet the Buddha, kill the Buddha. If you meet your father, kill your father. Only live your life as it is, Not bound to anything.” –Buddha Shakyamuni Blogs. Twitter. Facebook. Tumblr. What do they have in … Continue reading
Chris Apollo Lynn
Marie Williams
