Category Archives: Marketing

“Small Biz Social Media Spotlight: Trula Breckenridge”

“Stick It To The Man” week marches on, showing those big wigs at the Blog Council that real people use social media everyday. It’s also good for those of us in PR and Marketing to step back and see how … Continue reading

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Filed under Best Practices, How To, Marketing, New Media, Small Business Social Media, Social Media, Stick It To the Man

“Please Standby: Rethinking Online Video Strategy”

Ahhh, what a difference a year makes. Last year, “You” won Time Magazine’s Person of the Year, user-generated content was king, and everyone wanted to create a viral video. This week, there has been a lot of discussion of online … Continue reading

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Filed under Best Practices, Community Relations, Enterprise Public Relations, Future of Media, How To, It's A Conversation, Marketing, New Media, Public Relations 2.0, Social Media, Social Networking, Viral video

“Blogboarding: A Blog is Not an Ad”

What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a … Continue reading

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Filed under Best Practices, Future of Media, How To, It's A Conversation, Marketing, New Media, Public Relations 2.0, Rants, Sharing is Caring, Social Media

“Apple’s Social Media Efforts Need to Ripen”

During the last several years, Apple has undeniably been the innovator in hardware design, software and personal consumer tech. They’ve also been on the cutting edge of entertainment by effectively bringing the music industry into the digital age. Last Friday … Continue reading

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Filed under Best Practices, Community Relations, It's A Conversation, Marketing, New Media, Public Relations 2.0, Sharing is Caring, Social Media, WTF?

“3sday’s 3Q’s in 3 Min: Mario Sundar, LinkedIn”

It’s Thursday afternoon, do you know where your Marketing Director is? Probably watching today’s “3Q’s in 3 Min.“ Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about … Continue reading

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Filed under 3sdays 3qs In 3 Min, Community Relations, Enterprise Public Relations, Internal Public Relations, Marketing, New Media, New Media Masters., Public Relations 2.0, Video Interview

“The Social Graph is PEEEEOPLE!”

As the dust settles on last week’s latest installment of the social network showdown between MSFT/Facebook and GOOG/Everyone Else, the idea of a universal social graph looks a little clearer. But what is it and how does it affect PR … Continue reading

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Filed under Future of Media, Marketing, New Media, New Media Masters., Public Relations 2.0, Social Graph, Social Networking

“3sday’s 3Q’s in 3 Min: Chef Liz Bills, California Table”

It’s that time again, folks! That’s right: “3Q’s in 3 Min!” Every Thursday, socialTNT turns citizen journalist by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, … Continue reading

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Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Marketing, New Media Masters., Public Relations 2.0

“Dell Hell Freezes Over: A Great Example of Turning Lemons into Lemonade”

Last week, BuzzMachine‘s Jeff Jarvis wrote an article in BusinessWeek discussing Dell’s reversal from social media nightmare to social media maven. It’s been a pretty amazing adventure and, to me, it feels like the last chapter has finally been writtern. … Continue reading

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Filed under Citizen Reporter, Marketing, New Media, New Media Masters., Public Relations 2.0

“From the Backseat: Are We There Yet? Are We There Yet?”

Hats off to Ford and Maggie Fox at Social Media Group for making an exciting press release. It is another example of the changing evolution of the traditional news release. My question from the backseat is: “Are we there yet?” … Continue reading

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Filed under It's A Conversation, Marketing, New Media, Public Relations 2.0, Rants, SMNR

“Twitterpated: A Twitter How-To”

I know a lot of you are looking at this post and thinking, “not another blog post about Twitter.” That’s totally acceptable. I have often thought the same thing and, for that reason, have stayed away from a Twitter post. … Continue reading

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Filed under How To, Marketing, New Media, Product Review, Public Relations 2.0, Social Networking