You just had a rocking quarter, and now it’s time to create those quarterly reports. But how do you show your client or the board all the work you’ve done? You can’t necessarily put a Twitter account, a WetPaint Wiki, a Slideshare preso with almost a million views, 45 blog posts, a YouTube video and [...]
Posts under ‘Public Relations 2.0’
“20+ Ways to Fold Your Laundry Online: Social Media Tips for Packaged Goods Companies”
What do these videos all have in common? All but one of the above videos have had hundreds of thousands of views. Each video was made to share and educate. And there are tons of other videos with fascinating laundry advice, each with tens of thousands of views. Many of these videos were created by [...]
“Three Killer Social Media Case Studies from SMC San Francisco”
On Tuesday night, the San Francisco/Silicon Valley Chapter of the Social Media Club hosted a night of social media marketing and PR case studies. That’s right, six companies pulled together their best campaigns from the last couple months and threw them into PowerPoint presentations. Some might call this a geekfest, we at socialTNT call it [...]
“OMG!! Blogging Is Dead! Now What?: Quick & Dirty Alternatives”
This morning, WIRED jumped on the “blogging is dead” bandwagon. Ironically, they wrote the article, well, in a blog post. The writer, Paul Boutin, makes some good points: too many mainstream publications to get heard, too many secret marketing campaigns and too much of a time suck to write. So, um, now what? Social Media [...]
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And [...]
“Getting Smart With Facebook, Part 1: Theory and Proof Points”
This is Part 1 of a 2-part series on socialTNT in which we review a recent study of Facebook by Fleishman-Hillard’s Matt Dickman, evaluating the platform from a marketer’s perspective. In today’s installment, we’ll discuss the overall findings of the study, rationales for engaging on Facebook, important trends to consider, and a shortlist of what [...]
“Why the Publicity Bubble in PR Begs Popping”
There’s been talk lately about the PR pro’s evolution from publicist to social media strategist. While I wholeheartedly support the increased attention to social media, the underlying message is disconcerting. For too long, media relations and the hot pursuit of “ink” has been our reason for being. Let’s pop that bubble right now. PR has [...]
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked. “How can a reporter or a consumer know that this person can be a [...]
“Chow Down: How to Use Friendfeed for Better PR”
So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, it can be a great tool to add to your arsenal. Today, socialTNT takes a [...]
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so today I wanted to share those thoughts. Changing Landscape The founders of our industry, in [...]
