Category Archives: Public Relations 2.0
“Why the Publicity Bubble in PR Begs Popping”
Today’s post was written by socialTNT contributing writer, Marie Williams. There’s been talk lately about the PR pro’s evolution from publicist to social media strategist. While I wholeheartedly support the increased attention to social media, the underlying message is disconcerting. … Continue reading
Filed under Public Relations 2.0
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading
“Chow Down: How to Use Friendfeed for Better PR”
So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, … Continue reading
Filed under It's A Conversation, New Media, Public Relations 2.0, Social Media
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so … Continue reading
“Blogos and Journos–They’re Just Like US!”
Do you ever read Us Weekly? Yeah, yeah. Of course you don’t. Neither do I…I just look at the pictures. One of my favorite sections is “Stars–They’re Just Like US,” a regular section featuring photos of stars doing everyday things–just … Continue reading
Filed under Best Practices, Blogger Relations, Public Relations 2.0
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to … Continue reading
Filed under Best Practices, Blogger Relations, How To, New Media, Public Relations 2.0, Social Media, Video
“The Blogos Are Right. Tech PR Must DIE!”
It’s been a rough week for PR peeps. The blogos are right, tech PR is losing the fight. What do you say we kill off all our bad practices and start anew? By confessing all of our sins, maybe we … Continue reading
Filed under Best Practices, Blogger Relations, Public Relations 2.0
“Reporters on Twitter? Say Twellow to My Leetle Friend”
So you’re on Twitter, sharing posts and chatting with your colleagues. You’re also looking out for your clients by monitoring for conversations using Summize (now owned by Twitter). But how do you tap into the power of Twitter and learn … Continue reading
Filed under Best Practices, How To, Product Review, Public Relations 2.0
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
Chris Apollo Lynn
Marie Williams
“Say No to No Comment: How to Answer Negative Blog Posts”
Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes … Continue reading →
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Filed under Community Manager, Community Relations, How To, It's A Conversation, Public Relations 2.0
Tagged as Blogger Relations, Community Manager, Community Relations, how to comment on blog, kevin cuneo, negative blog posts, PR and blogs