Category Archives: Rants
“Unsubscribe Lifehacker: My Email to Gina Trapani”
This morning, the Twitterverse was a flame after Gina Trapani from Lifehacker tweeted a link to a wiki she had created. The wiki, PR Companies Who Spam Bloggers, is a ready-to-paste-into-your-spam-filter list of domains belonging to a good chunk of … Continue reading
Filed under Blogger Relations, It's A Conversation, Public Relations 2.0, Rants
“PR Firm 2.0: Lights. Camera. Action!”
In December, socialTNT posted a piece calling for a change in video strategy. Today, we propose a change in the way PR folks look at content creation. Whether blogger relations or the social media news release, the way we share … Continue reading
Filed under Future of Media, New Media, Public Relations 2.0, Rants, Social Media, Video
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their … Continue reading
Filed under Best Practices, How To, It's A Conversation, Marketing, New Media, Rants, Sharing is Caring, Social Media, Video
“Zuckerberg Plays Jetman While Facebook Burns”
[UPDATED INFORMATION BELOW] On Tuesday, Facebook took the hardest bashing of its short history, with FORTUNE’s Josh Quittner echoing the rest of the blogosphere in a post ruefully titled “RIP Facebook?” This follows Monday’s news that Facebook confirmed a finding … Continue reading
“Blogboarding: A Blog is Not an Ad”
What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a … Continue reading
“Whole Foods: Fresh Fruit. Rotten PR?”
The Wall Street Journal reported today that Whole Foods’ board has prohibited top company executive from online forums. Check it out: The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on … Continue reading
Filed under It's A Conversation, New Media, New Media Masters., Public Relations 2.0, Rants, WTF?
“The Scarlet Letter”
I’ve been out sick for the past few days. When I get back, all heck has broken loose on the Internets. Within the last week, a few bloggers and reporters have gone on rampages against “bad PR.” Does the punishment … Continue reading
“Future View”
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” –Alvin Toffler This week has really been crazy. Exciting developments with my clients and in my personal … Continue reading
Filed under Future of Media, New Media, Public Relations 2.0, Rants
“From the Backseat: Are We There Yet? Are We There Yet?”
Hats off to Ford and Maggie Fox at Social Media Group for making an exciting press release. It is another example of the changing evolution of the traditional news release. My question from the backseat is: “Are we there yet?” … Continue reading
Filed under It's A Conversation, Marketing, New Media, Public Relations 2.0, Rants, SMNR
Chris Apollo Lynn
Marie Williams
