This morning, the Twitterverse was a flame after Gina Trapani from Lifehacker tweeted a link to a wiki she had created. The wiki, PR Companies Who Spam Bloggers, is a ready-to-paste-into-your-spam-filter list of domains belonging to a good chunk of the tech PR firms out there. Her response, thus far, has been linking back to [...]
Posts under ‘Rants’
“PR Firm 2.0: Lights. Camera. Action!”
In December, socialTNT posted a piece calling for a change in video strategy. Today, we propose a change in the way PR folks look at content creation. Whether blogger relations or the social media news release, the way we share information has been forced to evolve. As 2008 unfolds, the PR Agency is transforming into [...]
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their conversation in the social media realm. Yes, I know they are on top of the [...]
“Zuckerberg Plays Jetman While Facebook Burns”
[UPDATED INFORMATION BELOW] On Tuesday, Facebook took the hardest bashing of its short history, with FORTUNE’s Josh Quittner echoing the rest of the blogosphere in a post ruefully titled “RIP Facebook?” This follows Monday’s news that Facebook confirmed a finding by security firm Computer Associates that Beacon still sends information back to Facebook even when [...]
“Blogboarding: A Blog is Not an Ad”
What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a billboard. A Blog is NOT an Ad I will not deny that a blog is [...]
“Whole Foods: Fresh Fruit. Rotten PR?”
The Wall Street Journal reported today that Whole Foods’ board has prohibited top company executive from online forums. Check it out: The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on Internet forums that aren’t sponsored by the natural-foods chain. Apparently, this is a response to [...]
“The Scarlet Letter”
I’ve been out sick for the past few days. When I get back, all heck has broken loose on the Internets. Within the last week, a few bloggers and reporters have gone on rampages against “bad PR.” Does the punishment fit the crime? Is this a wake-up call? I’m not looking to stir things up, [...]
“Future View”
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” –Alvin Toffler This week has really been crazy. Exciting developments with my clients and in my personal life, coupled with big tech news this week, have me reflecting on the past year [...]
“From the Backseat: Are We There Yet? Are We There Yet?”
Hats off to Ford and Maggie Fox at Social Media Group for making an exciting press release. It is another example of the changing evolution of the traditional news release. My question from the backseat is: “Are we there yet?” When I was a kid, I used to love going to the car show at [...]
