Category Archives: Social Media
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading
“Chow Down: How to Use Friendfeed for Better PR”
So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, … Continue reading
Filed under It's A Conversation, New Media, Public Relations 2.0, Social Media
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so … Continue reading
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to … Continue reading
Filed under Best Practices, Blogger Relations, How To, New Media, Public Relations 2.0, Social Media, Video
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to … Continue reading
Filed under Best Practices, How To, Marketing, Public Relations 2.0, Social Media
“Finding Balance: Developing Your Company’s Social Media Policy”
Back in the early 1990′s, email over took the phone as primary business communication tool. As more of their employees used email in their personal lives, companies struggled to figure out how best to integrate its use in the workplace, … Continue reading
Filed under Future of Media, Internal Public Relations, New Media, Social Media
“3Q’s in 3Min: Sarah Lacy, BusinessWeek”
Today’s post was written by contributing writer Marie Williams. It’s a heat wave in San Francisco, and today’s “3Q’s in 3Min” guest is guaranteed to turn up the heat. Every Thursday, socialTNT channels the spirit of citizen journalism by putting … Continue reading
Filed under 3sdays 3qs In 3 Min, Citizen Reporter, Social Media, Video Interview
“3Q’s in 3Min: Joel Postman, Socialized”
A little late–technical difficulties–but still equally full of content, it’s last Thursday’s “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in … Continue reading
“Gina Responds! And: About Yesterday’s Post”
Late yesterday, I received the following email from Gina. My reply is further down the page: Hi Chris, Thanks for your email. My name and further explanation appears on the wiki, which anyone can leave a comment on. (You just … Continue reading
Chris Apollo Lynn
Marie Williams
“Yahoo’s Jerry Yang Doesn’t Understand Blogging”
This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery … Continue reading →
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Filed under Community Manager, It's A Conversation, Public Relations 2.0, Social Media
Tagged as Community Relations, corporate social media, Dell, energize community, how to comment on blog, IdeaStorm, Jerry Yang, microhoo, social media for marketing, social media for PR, Yahoo