What do these videos all have in common? All but one of the above videos have had hundreds of thousands of views. Each video was made to share and educate. And there are tons of other videos with fascinating laundry advice, each with tens of thousands of views. Many of these videos were created by [...]
Posts under ‘Social Media’
“Three Killer Social Media Case Studies from SMC San Francisco”
On Tuesday night, the San Francisco/Silicon Valley Chapter of the Social Media Club hosted a night of social media marketing and PR case studies. That’s right, six companies pulled together their best campaigns from the last couple months and threw them into PowerPoint presentations. Some might call this a geekfest, we at socialTNT call it [...]
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And [...]
“Getting Smart With Facebook, Part 1: Theory and Proof Points”
This is Part 1 of a 2-part series on socialTNT in which we review a recent study of Facebook by Fleishman-Hillard’s Matt Dickman, evaluating the platform from a marketer’s perspective. In today’s installment, we’ll discuss the overall findings of the study, rationales for engaging on Facebook, important trends to consider, and a shortlist of what [...]
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked. “How can a reporter or a consumer know that this person can be a [...]
“Chow Down: How to Use Friendfeed for Better PR”
So we’ve held off on posting about Friendfeed for several months. As adoption has slowly increased, we have started to warm up to it. While it may be too soon to ditch Twitter and throw all your efforts into Friendfeed, it can be a great tool to add to your arsenal. Today, socialTNT takes a [...]
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so today I wanted to share those thoughts. Changing Landscape The founders of our industry, in [...]
“And…Cut! How Not To Pitch Video Content”
Last night a top-tier blogger told me they were having problems with people using video to promote and pitch their company. To make sure video doesn’t become the new press release that pisses journos and bloggers off, I wanted to share the problem and discuss a couple of ways to pitch video effectively. Problem Startup [...]
“You Are Doing Your Clients a Horrible Disservice”
…if you don’t monitor for them on Twitter. How would your clients take it if you didn’t respond to a negative article in a smaller daily, say the Oakland Tribune? You wouldn’t want to miss the chance to respond to a potentially harmful blog post, so why miss a Tweet? Use Summize. It finds all [...]
