This morning, WIRED jumped on the “blogging is dead” bandwagon. Ironically, they wrote the article, well, in a blog post. The writer, Paul Boutin, makes some good points: too many mainstream publications to get heard, too many secret marketing campaigns and too much of a time suck to write. So, um, now what?
Social Media marketing [...]
Posts Tagged ‘Best Practices’
“OMG!! Blogging Is Dead! Now What?: Quick & Dirty Alternatives”
“Ghostwrite the Blog: Should Admins Post For Execs?”
Today’s “always on” executive faces one heck of a conundrum: Between running from meeting to meeting, speaking at all the hottest tradeshows, and making million dollar decisions, where do they find the time to tweet, qik, write blog posts, superpoke competitors on Facebook, or read and reply to blog posts?
In many cases, the executive doesn’t [...]
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle.
“As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked. “How can a reporter or a consumer know that this person can be a trusted [...]
