social media, marketing and PR tips, commentary and reviews by Chris Lynn and Marie Williams
This was originally posted on interactive media and marketing news site iMedia Connection.
Many corporate blogs fail because they forget two things:
A blog is not a traditional news publication. It didn’t spring from the ether. It’s a conversation.
A blogger is not a journalist. Journalists report facts. Bloggers connect and share.
So [...]
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes.
When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And what [...]
For both new and old bloggers, sometimes the hardest part of blogging is the process of taking an idea and turning it into something others can appreciate. By breaking each part down into unique actions, a daunting post gets digested into bite-sized pieces. Today, socialTNT shares our 8 step process for writing better blog posts.
1. [...]
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