This was originally posted on interactive media and marketing news site iMedia Connection. Many corporate blogs fail because they forget two things: A blog is not a traditional news publication. It didn’t spring from the ether. It’s a conversation. A blogger is not a journalist. Journalists report facts. Bloggers connect and share. So many corporate [...]
Posts Tagged ‘Blogging’
“OMG!! Blogging Is Dead! Now What?: Quick & Dirty Alternatives”
This morning, WIRED jumped on the “blogging is dead” bandwagon. Ironically, they wrote the article, well, in a blog post. The writer, Paul Boutin, makes some good points: too many mainstream publications to get heard, too many secret marketing campaigns and too much of a time suck to write. So, um, now what? Social Media [...]
“Don’t Talk About Shoes: How Zappos Creates Compelling Content to Reach Audiences Effectively”
One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?” My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote. Think about your target audiences. That may be business-decision makers or developers or shoe shoppers. Who geeks out about your product? And [...]
“Our Modern Lives: Tune In or Turn Off?”
Today’s post was written by contributing writer Marie Williams. With Blackberries and iPhones keeping us constantly connected to an online IV stream, it’s becoming increasingly more difficult to disconnect. As of late, discussion around the problems of our “always on” lifestyles seem to be popping up everywhere. Last month, the Churchill Club held a panel [...]
“Punk’s Not Dead: Rethinking SXSW Criticism”
Whether Twitter, blogs, or the Main Stream Media, the topic this week has been the SXSW festival. Many in attendance feel the Conference and its presenters just don’t get it. Is it the promoters’ fault, or the audience’s? Maybe it’s a little bit of both. In this corner, the Returning Heavy Weight Champion: The Organizers [...]
“3sday’s 3Q’s in 3 Min: Kara Swisher, All Things D, Part 1”
It’s Thursday afternoon and time for 2008′s first installment of “3sday’s 3Q’s in 3 Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR [...]
“I’m a Binge and Purge Blogger, What About You?”
With this week’s announcement of the Blog Council’s formation (more on that on Monday), I thought it would be a great time to ask: Why do you blog? Do you blog for art’s sake? Or for Community? Maybe you are the modern day narcissist? Are you a spam bot? Or maybe you have a secret [...]
“Blogboarding: A Blog is Not an Ad”
What do this and this (click to enlarge) have in common? They are both self-promotion tools advertising ways their businesses can help you “promote” your business. That is not a blog. That is a blogboard, the online equivalent of a billboard. A Blog is NOT an Ad I will not deny that a blog is [...]
