Tag Archives: brand management

“Safety in Numbers: How to Fight Brand Hijacking on Twitter”

Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading

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Filed under Community Relations, Marketing, New Media, Public Relations 2.0, Social Media, Social Networking

“3sday’s 3Q’s in 3 Min: Chris Heuer, The Conversation Group”

Like the cold winter wind, today’s biting “3sday’s 3Q’s in 3 Min” will chill your bones! Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media … Continue reading

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Filed under 3sdays 3qs In 3 Min, Enterprise Public Relations, Internal Public Relations, Marketing, New Media, Public Relations 2.0, Social Media, Video Interview

“Brand of Brothers: A Social Media Chorus”

Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? … Continue reading

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Filed under Future of Media, It's A Conversation, Marketing, New Media, Social Media, Social Networking