Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle.
“As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked. “How can a reporter or a consumer know that this person can be a trusted [...]
Posts Tagged ‘brand management’
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
“3sday’s 3Q’s in 3 Min: Chris Heuer, The Conversation Group”
Like the cold winter wind, today’s biting “3sday’s 3Q’s in 3 Min” will chill your bones!
Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are [...]
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand?
Way back in the day, a brand was a symbol burnt into the hide of an [...]
