Back from summer break, it’s an all new season of “3Q’s in 3Min!”

Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. In addition to helping PR peeps pitch these individuals more effectively, the videos are meant to encourage dialog between reporters, PR/communications practitioners and marketers on the future of media.

Last week while in New York, socialTNT had the pleasure of meeting with Brian Morrissey, digital editor of ADWEEK.  Over the last year, Brian has gotten a bad rap.  Like everyone else, he uses Twitter to share what he’s doing, except a lot of what he’s doing involves PR peeps–and it’s not always positive.  In today’s episode, find out why he’s hatin’ on PR.

If you have a client in online advertising or marketing, you’ve probably pitched Brian a few times, hopefully  not by phone–he hates it!  Not too surprising since he is mainly interested in using digital channels to reach consumers in noninteruptive ways.  Could also be why he uses Twitter to express his feelings about PR people.

Fun Facts About Brian

• Plays in a ping pong league
• Hardcore marathon runner (check out his runner’s blog–it was featured in Glamour!)
• Grew up in Pennsylvania
• Studied in Poland and Belgium
• Once had a PR person send same pitch on email, phone, facebook, LinkedIn and Twitter

Watch todays video to find out how Brian thinks PR is changin and why fax is the best way to reach him.

How do  you follow-up with reporters? When does “no” mean “no” to you?

No time to watch the video at work? Get “3Q’s in 3Min” free from iTunes and watch it on the go!

Like what you see? Add socialTNT to your favorite RSS reader. [what’s that?] Better yet, subscribe to socialTNT by email!

Related posts:

1. “3sday’s 3Q’s in 3Min: Mike Rothman, Security Incite”
2. “3sday’s 3Q’s in 3Min: Paull Young, Young PR Blog”
3. “3Q’s in 3Min: Sarah Lacy, BusinessWeek”