This is Part 1 of a 2-part series on socialTNT in which we review a recent study of Facebook by Fleishman-Hillard’s Matt Dickman, evaluating the platform from a marketer’s perspective. In today’s installment, we’ll discuss the overall findings of the study, rationales for engaging on Facebook, important trends to consider, and a shortlist of what [...]
Posts Tagged ‘Community Relations’
“Breadcrumbs: Using Curiosity to Strategically Reach Audiences”
Last week, Robert Scoble declared Tech PR useless. My response, a light-hearted post to shake off the negative energy, called for change within the PR industry. Many of you emailed me asking about the future of PR and marketing, so today I wanted to share those thoughts. Changing Landscape The founders of our industry, in [...]
“Yahoo’s Jerry Yang Doesn’t Understand Blogging”
This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery system. Take a look at a few quotes: “Our first quarter was probably one of [...]
“3sday’s 3Q’s in 3Min: Paull Young, Young PR Blog”
Like the cold front that rolls in during late Spring, today’s “3sdays 3Q’s in 3Min” is so cool, it’ll make you put your hoodie back on. Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera [...]
“Let’s Get Physical: 10 Lessons Abt Social Media I Learned at the Gym”
A little secret about me: I’ve been involved with sports since I was a kid. I can give a rocking sports massage or plan a kick-a workout. At one point in my life, I’d even studied to become a Physical Trainer. Today, I’m here to pump you up with ten lessons about social media I [...]
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their conversation in the social media realm. Yes, I know they are on top of the [...]
“iPrez.TV: A Utopian Vision of Democracy?”
With presidential primary season picking up steam, we bloggers have started contemplating the effects of social media on the primaries. Some candidates are using ustream.tv to have live videochats with voters. Other candidates have put up flickr streams or delved into Twitter. The forerunner among younger voters even sends mobile alerts and provides mobile wallpaper [...]
“Say No to No Comment: How to Answer Negative Blog Posts”
Someone wrote a scathing review of your company’s product on their blog–now what? Well, you can either ignore it or you can respond. In traditional PR, you’d be shirking your duties if you didn’t follow-up with the reporter. Same goes with social media, except the world can see your response. Whether the post is positive [...]