This was originally posted on interactive media and marketing news site iMedia Connection. Many corporate blogs fail because they forget two things: A blog is not a traditional news publication. It didn’t spring from the ether. It’s a conversation. A blogger is not a journalist. Journalists report facts. Bloggers connect and share. So many corporate [...]
Posts Tagged ‘corporate blogging’
“3Q’s in 3Min: Joel Postman, Socialized”
A little late–technical difficulties–but still equally full of content, it’s last Thursday’s “3Q’s in 3Min.” Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to [...]
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? Way back in the day, a brand was a symbol burnt into the hide of [...]
“RSS for Success: A Primer”
If you don’t have RSS on your corporate blog, you need to add it, ASAP. In fact, it’s been two and a half years since Robert Scoble said: Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired. I’ll say it again. You should be fired [...]
