Today’s “always on” executive faces one heck of a conundrum: Between running from meeting to meeting, speaking at all the hottest tradeshows, and making million dollar decisions, where do they find the time to tweet, qik, write blog posts, superpoke competitors on Facebook, or read and reply to blog posts? In many cases, the executive [...]
Posts Tagged ‘corporate social media’
“Micro-Managing Out, Micro-Blogging In: A WordPress Prologue Review”
Today, all of us who have ever dreamed of integrating Twitter into the workplace have something to smile about; last night, the makers of WordPress unveiled a nifty new tool, to help pave the way towards a Twitterpated world. Prologue–like Twitter, but for Enterprise–is a group blog designed for efficient team collaboration and communication. For [...]
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? Way back in the day, a brand was a symbol burnt into the hide of [...]
“Yahoo’s Jerry Yang Doesn’t Understand Blogging”
This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery system. Take a look at a few quotes: “Our first quarter was probably one of [...]