Every Thursday, socialTNT channels the spirit of citizen journalism by putting bloggers, reporters, PR pro’s or anyone with something to say about social media in front of the camera for a short, three minute interview. The videos are meant to encourage dialog between PR/communications practitioners and marketers on the future of media.

Today, socialTNT sat down with Cathryn Hrudicka, Chief Imagination Officer and Founder of Creative Sage. She also helps out with the Social Media Club here in SF. Today, Cathryn tells us her number one tip for PR pros and give some advice to companies planning their social media strategy.

Growing up with a father who ran an ad agency, Cathryn was always exposed to copy editing and idea generation. He also instilled a sense of entrepreneurship in her; it’s not surprising that Cathryn now heads a firm that consults on PR, marketing, and innovation strategy.

Over the last 20 years, Cathryn has done it all. A musician, Cathryn started out handling the PR and marketing for bands in which she played. From raising millions of dollars as development directors for non-profits to producing talk shows and broadcast, she is truly a woman of many trades. She moved to tech PR in the 90′s, developing ways to reach communities when the web was still one dot oh.

Fun Facts About Cathryn:

• Originally came to San Francisco to go on a road trip to Alaska. She never left for Alaska and hasn’t left the Bay Area.
• Once acted as publicist for a Grateful Dead concert.
• Lives in Berkeley.
• Uses interesting methods of creativity to fuse left and right brains to create business strategy ideas
• On twitter, tumblr, Facebook and LinkedIn
• Has a social Entrepreneur Squidoo lens.

In the following video, Cathryn lets us know what she loves about Web 2.0 and gives PR peeps some seasoned advice. Oh and small biz or marketing peeps, there’s some stuff in there for you, too!

What’s the best thing you can do with Web 2.0 that you couldn’t with Web 1.0? What’s your best advice to those launching a social media campaign? Let us know in the comments!

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[The above photo, “Cathryn Hrudicka” by Randy Stewart, is used under Creative Commons]