Tag Archives: Dell
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading
“Finding Balance: Developing Your Company’s Social Media Policy”
Back in the early 1990′s, email over took the phone as primary business communication tool. As more of their employees used email in their personal lives, companies struggled to figure out how best to integrate its use in the workplace, … Continue reading
Filed under Future of Media, Internal Public Relations, New Media, Social Media
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their … Continue reading
Filed under Best Practices, How To, It's A Conversation, Marketing, New Media, Rants, Sharing is Caring, Social Media, Video
“iPrez.TV: A Utopian Vision of Democracy?”
With presidential primary season picking up steam, we bloggers have started contemplating the effects of social media on the primaries. Some candidates are using ustream.tv to have live videochats with voters. Other candidates have put up flickr streams or delved … Continue reading
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand? … Continue reading
Filed under Future of Media, It's A Conversation, Marketing, New Media, Social Media, Social Networking
“Dell Hell Freezes Over: A Great Example of Turning Lemons into Lemonade”
Last week, BuzzMachine‘s Jeff Jarvis wrote an article in BusinessWeek discussing Dell’s reversal from social media nightmare to social media maven. It’s been a pretty amazing adventure and, to me, it feels like the last chapter has finally been writtern. … Continue reading
Filed under Citizen Reporter, Marketing, New Media, New Media Masters., Public Relations 2.0
Chris Apollo Lynn
Marie Williams
“Yahoo’s Jerry Yang Doesn’t Understand Blogging”
This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery … Continue reading →
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Filed under Community Manager, It's A Conversation, Public Relations 2.0, Social Media
Tagged as Community Relations, corporate social media, Dell, energize community, how to comment on blog, IdeaStorm, Jerry Yang, microhoo, social media for marketing, social media for PR, Yahoo