Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle.
“As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked. “How can a reporter or a consumer know that this person can be a trusted [...]
Posts Tagged ‘Dell’
“Safety in Numbers: How to Fight Brand Hijacking on Twitter”
“MacBook Error: Six Tips To Apple On Social Media Marketing”
It’s MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” Today I want to address the biggest MacBook Error: the thinness of their conversation in the social media realm.
Yes, I know they are on top of [...]
“iPrez.TV: A Utopian Vision of Democracy?”
With presidential primary season picking up steam, we bloggers have started contemplating the effects of social media on the primaries. Some candidates are using ustream.tv to have live videochats with voters. Other candidates have put up flickr streams or delved into Twitter. The forerunner among younger voters even sends mobile alerts and [...]
“Brand of Brothers: A Social Media Chorus”
Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with a brand. So the question becomes, what is a brand?
Way back in the day, a brand was a symbol burnt into the hide of an [...]
“Dell Hell Freezes Over: A Great Example of Turning Lemons into Lemonade”
Last week, BuzzMachine’s Jeff Jarvis wrote an article in BusinessWeek discussing Dell’s reversal from social media nightmare to social media maven. It’s been a pretty amazing adventure and, to me, it feels like the last chapter has finally been writtern. Let’s take a look at a few of the practices Dell has put [...]
“Yahoo’s Jerry Yang Doesn’t Understand Blogging”
This weekend, all eyes turned to the blogosphere to watch as the Microhoo deal fell through. Jerry Yang, CEO of Yahoo, also turned to blogging to plead his case. Sadly, the blog became a PR mechanism and one-sided message delivery system. Take a look at a few quotes:
“Our first quarter was probably one [...]