Tag Archives: exxon on twitter

“Safety in Numbers: How to Fight Brand Hijacking on Twitter”

Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she … Continue reading

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Filed under Community Relations, Marketing, New Media, Public Relations 2.0, Social Media, Social Networking