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Posts Tagged ‘exxon on twitter’

“Safety in Numbers: How to Fight Brand Hijacking on Twitter”

Last week a reporter asked my opinion on the state of brands on Twitter after the Exxon Twitter-jacking debacle. “As more companies move on to Twitter, how are we to know who is real and who is a fake?” she asked.  “How can a reporter or a consumer know that this person can be a [...]