“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

–Alvin Toffler

This week has really been crazy. Exciting developments with my clients and in my personal life, coupled with big tech news this week, have me reflecting on the past year and thinking about the future.

The last ten months have really brought some incredible advances in technology. It feels like we are on the crest of a new boom. With all of the changes occurring around us at such a fast pace, one of the most important skills is adaptability. For some companies, it’s easy to stay in the comfort of “what’s always worked” and ignore the world changing around them. However, the companies or individuals quick to learn how best to utilize innovation will ensure a smooth transition and come out on top. Are you ready?

Where on the above chart (courtesy of Satir Institute of the Southeast) do you think PR is now? Marketing? The Internet?

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Related posts:

1. “3Q’s in 3Min: Geoff Livingston, The Buzz Bin”
2. “3sday’s 3Q’s in 3 Min: Chris Heuer, The Conversation Group”
3. “PR Firm 2.0: Lights. Camera. Action!”